Proposal for an optimization project on a website.
Initially this is only the proposal I need, but if we are successful at winning the contract with your proposal then you will get the optimization project. Initially however I need a well written proposal with recommendations and pricing structures and you are bidding to write the proposal now.
A Pay Per Click ad-words campaign, the site has run an ad-words campaign in the past, however there was little communication from the company running the campaign and few stats are available. I can give you a list of possible keywords and that the average CPC was £2.00GBP. I need a proposal written recommending which if any of these keywords should be used in the campaign, advice on other possible related keywords to use, a set up fee and what set up includes, then how much it will cost per click to achieve top three on each keyword you recommend to use, with details of how many searches are performed on those keywords to give an indication of what my PPC budget should be each month. Details of what your monthly reporting will detail and any further recommendations you have for the site and this campaign. I am open to any suggestions you have.
A SEO project to work along side the PPC campaign, directory submission, article submission, social book marking, link building, etc. Again recommendations are expected. This project must relate to the PPC project, for example to work on primary keywords on the SEO project and when page one on Google is achieved with this method the ad-words are to be adjusted to different ones giving a broader coverage. Achieving page one with the primary key words should bring down the budget for PPC.
This site will be redesigned within the next few months and a blog added so please consider this with the optimization project.
N.B. this is a UK/English website, targeting a worldwide audience. Proposal must be written in good English.
I need an immediate start and the proposal completed and returned to me preferably today, tomorrow at the latest.