Identify and evaluate digital media strategy opportunities with particular emphasis on PPC and re-targeting. Other areas could include but not limited to mobile, display, online video, affiliate marketing and sponsorships.
Strategy Execution & Collaboration 45%
Manage day-to-day execution on all approved plans and campaigns. May in some cases require overseeing agency work
Build systems and protocols with cross-functional teams that ensure all best practices are being followed for new launches and plans to improve existing sites are progressing
Collaborate w/Digital Content, Communications, CRO & Social Business in execution alignment
Conduct SEO website audits and document benchmarks and baselines
Monitoring KPIs 20%
Track, report, and analyze SEO& SEM campaign performance on a weekly/monthly/ yearly basis. Derive and apply actionable insights.
Help set, and work to, performance indicators for SEO/SEM that everyone understands and which complement overall marketing and business objectives
Finding new client opportunities 20%
Determine unstructured data around Linkedin and the web, and find emails and contact information of decision-makers.