Dear All, We are an commerce company (English/Arabic), used to rank in top results of Google Search, however, due to some updates we lost top ranks, we are looking to get our website back again on the first results of search engines. we are seeking an experienced firm to use SEO Audit Tools, suggest and implement solutions considering the below;
Check & solve Google’s Search Console for 404 / 500 errors, duplicate content, missing titles and other technical errors
Check & solve technical errors, like 302 redirects that should be 301s
Check & solve broken links, errors, and crawl problems
Use Google Keyword Planner for keyword research and to consider searcher intent and difficulty
Create links and anchor text
Incorporate primary keywords into page URL
Ensure right keywords in title tag
Ensure all meta description tags approximately 160 characters and the keyword in the meta description
Ensure images have descriptive ALT tags and filenames
Ensure healthy amount of search engine-accessible text on our site
Start off-page optimization and build links
Check site speed and propose solutions
Create a [url removed, login to view] file and submit it in Google
Each of the site’s pages should be shown through only one URL. Content should be directly included as text and placed directly in the HTML, avoiding Flash or scripts. Content should be always visible to the user and accessible to the search bots.
to have the flexibility to easily configure & personalize URLs to be descriptive & hierarchically organized, avoiding parameters & sessions IDs to show the site content.
Provide the option to easily add & configure the meta robots tag in all or specific pages of our site and have the capacity to noindex them to avoid duplicated content.
Automatically generate XML sitemaps for our site content -pages, images, videos- while facilitating their configuration to avoid the inclusion of blocked, noindexed or canonicalized URLs.
Provide a flexible categorization feature that allows to hierarchically organize pages using their topics as main criteria while avoiding content duplication issues.
Provides text-based navigation with menu & breadcrumbs with customizable anchor text & rel nofollow attribute, linking directly to each relevant page.
Includes & allows to personalize relevant & descriptive heading tags (H1, H2, H3, etc.) for each page.
We Know there are more to look at, however these are to start with