SEARCH ENGINE OPTIMIZATION (SEO) PROJECT
Project manage the SEO for the website as detailed below.
We want you to find and project manage an SEO specialist.
Work to be carried out:
1.2 Replace current Description tag which contains an error, we will supply replacement Description tag. This tag will replace all description tags throughout the website.
1.2 URL structure needs tidying up throughout website as it currently looks messy e.g. :[url removed, login to view] page=privacy`
2.1 Check the website to see if there are any more optimisation activities that need to be carried out which are not already included in this project. Report back to us with a cost for implementation for any new activities.
3.1 Carry out keyword research to identify which keywords we should be using. Identify what keywords some other well established Antique dealers are using.
4.1 Carry out link building (back links) with good PR site. Create initially 50 quality one way backlinks. We understand ‘quality’ to mean backlinks from other websites that have relevance to the antique & collectibles trade. We also understand that reciprocal links hold little value with Google.
4.2 Identify several relevant Search Directories that we should register with and report back how much it would cost to join each one.
4.3 Optimize website site with these three search engine (Google, msn and yahoo) with web master tools suggested by these search engine say like Google site map and optimize website on all other search engines too.
4.4 On website all pages to be optimized with keywords which is given by us for search term or SEO Specialist will give us most clicked keywords. The keywords used here will depend upon the findings of the keyword research audit carried out under action point 3.1 We can agree which keywords, however the current keywords used may be sufficient.
4.5 Validate HTML on website with rules specified at W3C it require or create HTML base site
4.6 Maintain: Google-Webmaster, Yahoo-Webmaster and MSN-Webmaster
4.7 Other-Search-Engine-Submission (maintain further site submission)
4.8 Blogs (create blog facility on website)
4.9 Articles (submit all articles more than one place). We will write articles.
4.10 Google-Ad sense-Ad words (maintain). We will consider whether to have Google Ad words and let you know, we will seek advice from SEO specialist.
4.11 Forum (search given topics and post new topics on antiques and collectibles forums)
4.12 Site-Submit (submit site on other marketing sites)
4.13 Wiki (create new wiki page). We will supply information for Wiki page - SEO Specialist will need to tell us what information they need.
4.14 Google-Business-Directory (maintain or submit at more place)
4.15 Social-Networking (create accounts and set our site link and content on account)
4.16 Keywords (set keywords on our site pages if required more).
4.17 Free-Ads (post more free ads and continue)
5.1 Fix the problem within our website which is causing the wrong keywords such as ‘islands’ to be identified by Google which is listed in Google Webmaster. Google Webmaster has identified the top 20 most common ‘keywords’ which Google has found when crawling our website. However a lot of these words do not reflect what our website is about. The following are included on the list which are incorrect keywords for our website:
Islands Cart Divers
Republic Price Arab
New Guinea Island
For example the top word identified by Google is ‘islands’. The word ‘islands’ has nothing to do with Antiques & Collectibles which is what our website is about. There would appear to be some problem within the website for such words to be picked up by Google.
5.2 Fix the crawl errors as identified by Google Webmaster.
Receive daily report on the work done by SEO specialist
(Further documentation to be emailed seperately.)
17 freelancers are bidding on average $14/hour for this job
8 years of experience in Web designing, SEO and Article writing( Technical, Legal, Financial, Economics and Telecommunications). Highly competent and reliable.