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SEO/SEM Specialist

SEM/Display and Video

• End-to-end set up and management of SEM/Display & Video campaigns - from keyword research to drafting ads setting up campaigns, and maximising performance to hit or exceed targets within a given budget

• Track performance, set up reports, and draw insights from data to give updates on campaign performance

• Conduct extensive testing of different strategies to maximise performance

• Manage campaign spending and budgets

• Identify improvements and optimise performance of search campaign landing pages

SEO

• Perform extensive keyword research and competitive analysis

• Identify and recommend high-value keywords and develop strategies to rank for them

• Make in-depth recommendations to improve SEO performance and implement best practices

• Prepare detailed monthly reports to track and optimise SEO performance

• Develop link building strategies

Paid Social

• Set up and manage social media campaigns - planning strategy, managing campaign budgets, audience targeting, writing ads, reporting, analysing and optimising performance (FB/IG/TikTok/Douyin)

• Implementing pixels and setting up conversion tracking

• Conduct extensive testing of different strategies (A/B testing, DCO etc.) to optimise performance

• Plan audience strategy for campaigns

Other Requirements

• Weekly meetings with in-house marketing team

• Expected hours per week: 15

Skills: SEO, SEMrush, SEOMoz, PPC Marketing, SEO Auditing

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About the Employer:
( 0 reviews ) Singapore, Singapore

Project ID: #31887361

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