Carry out keyword research to support new client pitches and existing client SEM campaignsAbility to guide PPC campaignsKnowledge of Google Ad-words
Conduct on-site and off-site SEO competitor analysis
Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a host of industries
Complete weekly and monthly performance reports using programs such as Google Analytics/ web master.
Conduct on-site and off-site SEO audits for client sites on a monthly basis
Help to contribute to the company blog and other external communications
Guide the content team to produce SEO-friendly content
Keep up to date with the latest SEM technology, SEO updates and industry changes
Good knowledge in SMO market updates.
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