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Choice-Based Conjoint

Test scenario: Beer shelf, with about 80 products (=purchase choices)

Factors: 4

• Price / Pack Size levels: 5 price levels

• Label / Pack Design: 2

• Shelf Space: 3

• Shelf Position: 3

Full factorial combinations: 5 x 2 x 3 x 3 = 90 (plus NONE option)

Restrictions: variation tied to 1 particular brand (with several

Required:

• You: Determine minimum number of test combinations to estimate individual factor

• You: Show profile of each (fractional factorial) test combination

• You: Recommend optimal sample size of respondents

• We: produce test stimuli, run choice interviews, collect data

• You: run analysis for total sample, 4-5 sub-groups

• You: provide market simulator (optionally)

Skills: Statistical Analysis

See more: test scenario, price of design label, price label design, market of choice, full pack design, full factorial design, fractional factorial design, factorial design, design label price, choice, statistical analysis purchase, analysis space, market size analysis, data structures multiple choice questions answers, data sufficiency multiple choice questions answers, data structure multiple choice questions answers, data structures multiple choice questions, data quality multiple choice questions, excel data entry multiple choice, statistical conjoint analysis

About the Employer:
( 0 reviews ) Germany

Project ID: #7009124

4 freelancers are bidding on average €1294 for this job

aberkanefouad

Hello, Expert here, I am a Statistician involved in United Nations Projects in Geneva. I would be very happy to assist you , Please share more details about your project. I am available to discuss now. Hear from y More

€1500 EUR in 20 days
(5 Reviews)
3.9
luvchaudhary

I am an analytics professional with more than five years of experience in the field. I would love to work on this CBC with you and help you ascertain the right characteristics for your product. Here is what the out More

€1400 EUR in 14 days
(0 Reviews)
0.0
Marketresearchru

I did conjoint analysis even in previous century... Wrote articles on conjoint analysis use cases (they are in Russian, so no link, howevere you can find my profile in LinkedIn)

€777 EUR in 7 days
(0 Reviews)
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DrKTKing

Sounds like a fun project. You've laid out the project plan well. The only thing I would add is a beginning phase of project defining and scope. That is, getting clear on your project goals, the hypotheses you wish to More

€1500 EUR in 14 days
(0 Reviews)
0.0