Develop/test Pardot and CRM (Salesforce) implementations/integrations and ensure that they are working in cohesion.
Set up complex drip campaigns, automation rules, notifications, and alerts.
Build testing frameworks (split testing, deliverability, and tracking).
Create and maintain metrics reports and dashboards on marketing activities to measure campaign effectiveness and ROI.
Analyze data to identify a prospect, partner and customer trends in consumption of content and content type (e.g. datasheet vs. webinar vs video, etc.)
Maintain and document marketing automation best practices including optimization, date quality, and troubleshooting.
2-5 years managing Pardot with in-depth knowledge of Pardot marketing automation.
Strong knowledge of CRM (Prefer Salesforce)
Ability to develop buyer personas, customer journey, and understand dynamic content.
Knowledge of latest industry updates and best practices.
Experience reading and editing HTML.
B.E/MCA/MBA in Marketing, Communications, Business or related field
Job Type: Full-time