It is a marketing project. The client is a dental care facility. Retain existing patients, increase patient base, and advertising would be at the core of the project.
I want to present a business case to the client which will address the core issues of decrease of customer/patient base, customer/patient followup and recalls and ways we can increase the patient base.
Analysis with primary and/or secondary data might be required.
1. Internal Analysis
a. Customer Analysis
b. SWOT Analysis
c. Current Marketing Strategy
d. Existing Business Processes and Gap Analysis
2. External Analysis
a. External Market Study – Changing Trends
b. Gap analysis between market requirements & clinic’s ability to deliver
3. Business Development Strategy
a. Marketing & Operations strategy to build customer base and increase revenue per customer.
I would like to see a sample of your work and/or sample ideas.