This can be a pretty simple animation. It could be built by using as few as 10 images. Most of the animation would occur by panning over the images or zooming in and out. I am not looking for full moving animation like a disney movie. This is a corporate video that tries to illustrate the relationship be the Chameleon and how it communicates and the use of Variable Digital Printing to communicate a message
This requires some decent illustration skills. I've attached a demo of some Chameleon sketches I've done that can be the starting point for developing this friendly characters personality in the video.
I'll add the voice-over after the graphics are completed. I'll need it supplied in a commonly editable video format. It will eventually be posted on my website.
The script is something like this:
illustration of a chameleon (animated, possibly child-like drawing)
We take a page out of the chameleon’s handbook and apply it to business communications.
These versatile little creatures communicate by changing their body colour.
A “mate” comes into view, colour changes – just head shots A skilful variable communication trick used for survival and to attract mates.
Head shot, no ear, shoots tongue out to get a bug Oddly, with no ears, they can’t hear. But their body language is clear and adjusts to changing situations.
Stack of postcards each a different colour, fan them on a table Applying this variable instinct to written communications makes them more effective, more personal, more direct.
“Can we help?” Can we help you use the instincts of the chameleon by leveraging the power of your customer and donor data?
Columns in a spreadsheet – Name, Date of Purchase, Item Example…a postcard is sent by a furniture retailer to a family that purchased a couch a few weeks ago, thanks them for the business and offers a discount on floor lamps.
Postcard with 30% discount and a floorlamp and “Dear Sue, thanks for…”
Machine gun blasts out cards across a street map This instead of blasting out postcards randomly to households with a generic identical message that speaks to nobody specifically.
Chameleon holds up a protest-like sign “Save Me!” Or… an animal protection organization is fundraising. They know how frequently the donor gives, donation amounts, that she lives in Thunder Bay and maybe even that the donor has an interest in horses.
Chameleon flips sign “Can a Horse change colours?” The chameleon goes to work and builds a customized email with a compelling argument for support of a horse adoption initiative in northern Ontario asking for an appropriate donation considering past history.
Window envelope, with stamp and illustration of horse in upper left corner When the email is left unopened, the post may carry a similar printed and enclosed message a few days later. Oh, and it may have a picture of a horse on the front too.
Chameleon changes many colours as a mate comes into view Chameleon variable digital communications – send messages that speak to changing situations, treating every recipient as if they are unique.