We need to adapt our web imagery from one web template to another, and need 4 new images that have not just a newly established size, but look and feel as well. We're looking for an original lighting or abstract effect on these images that will serve as our brand's signature look across all images on the site. We need the web-ready art for our main landing page template- which has 3 image boxes and a large banner. This new effect we're looking for should be implemented on the image boxes, and to some lesser extent, the banner. The effect should be able to be slightly modified to apply it to other same size image boxes throughout the site.
The source imagery subject matter should be similar in theme of images we have now, except be unique and quality stock photography, with the imagery enhanced or stylized by some series of effects. The effect should be eye-catching but not a distraction. We want a very clean and professional look appropriate for a health-care technology company. This signature lighting effect will add depth or dimension primarily to the 3 images below the banner, but integrate to the extent necessary to the new banner as well- whatever it takes to help make the stock imagery come more alive, realistic, dimensional and less flat.
-- New imagery chosen for the 4 spots, source subject matter to be stock photography that continues our current themes.
-- 3 image boxes across bottom need a lighting, color, or abstract photoshop effect that will serve as a signature look and effect for all the images on the site that ties them together.
-- For the last image, this main banner image can incorporate the stock photos from our previous header images (provided), but doesn't need a new lighting/color effect as much as on the image boxes. Since we are scaling up in size, they most likely won't work. Our approach to banner art in the past has been removing the background around different groups of people, and either leaving the background out or placing them on a background that has more depth to it.
-- The 4 images should work nicely together, and work well with the color scheme.
-- Feel free to use spec stock imagery until we've proven concept, and with feedback you can adjust to the look we're trying to achieve before deciding on final art.
-- We're looking for the 4 web-ready images, and most importantly- your PSD file with some options for different permutations of the effect for future use applying it to other graphics for the website.
These attached files ([url removed, login to view]) provide an overview of a similar transition we recently. Very simply, we took modified stock images in the banner and 3 custom graphics below, and moved to a similar (yet larger) treatment for the banner and now "stock photography" for 3 graphics below that match the look and feel of the banner. This new lighting effect should be applied in some similar way to all 3 images to create a consistency. We departed from our source graphics when we changed templates, but are open to using our source graphics for art.
-Inspiration for the photo effect-
[url removed, login to view]
Our original banner art to pull anything usable from:
Banner [url removed, login to view]
A PSD of the new template (for dimensions and to start from:
new [url removed, login to view]
Pull the background and 2-color scheme from this mock-up (reddish color will be accent color for background):
[url removed, login to view]