I have a website that is about 4 years old. Some parts are new, others are not. I like the HOME page which I paid to have revamped 2 years ago - I want THIS to be the look and feel of the entire site - right now, all other pages behind it are from the original 4 year old site.
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Regarding the site as a whole, I simply want to make the usable display space wider. It is a pure eCommerce site. Products are listed 3 across, and I want to list them 6 across. Other pages have text and videos and are limited to the same horizontal space the original web programmer created - which is too narrow. I want some pages eliminated so I can simplify the site. I also want the header and footer to be created ONCE so I can edit that, and it would update it for ALL pages - right now it is different for almost every page. All bad links need to be removed. General performance and clean up need to be done.
Secondly, I want to optimize the site for SEO and Link building in whatever way is organic or approved. We have a decent google ranking (4) but I don't want to do anything to jeapordize that ranking - I want to improve it.
All the images and text needed are already in the site and simply need to be repositioned/reformatted, or moved around.