I am completing a project for a company that runs a property information website. We're short handed in our UI group and have a quick project for you.
We're in the process of developing a new landing page to receive traffic from search engines and partner websites. The content of the page includes an aerial photo of a property, along with data such as number of bedrooms, bathrooms, foreclosure details, etc. The call-to-action is for the user to either pay for an individual report on the property, or to subscribe to our service.
I have a rough mock-up in PowerPoint that is now ready for an experienced usability/conversion expert to complete a well thought-out treatment in Visio.
To be clear, there is no HTML or CSS coding in this project. This is also not a graphic design project - we already have a CSS for our main site that will drive this page. Since this page only exists to sell reports and subscriptions, a clean and intuitive layout that drives high conversions is critical. Less is more. So, your expertise in how users scan web pages and the placement of text, graphics and calls-to-action to maximize conversion are what this page needs. Just review the PowerPoint, improve on the layout and present me with 3 options in Visio, along with your recommendation as to which one we should use and why.
This small project is a good first test to see if your skills match our needs. Assuming it goes well, there are a number of other areas on the site that need your help, as well.
I'll provide the winning bidder with the PowerPoint and answer any questions you have.
Thank you for your interest in this project. Have a great day!