Website Design

Website Name?

Alitheia Capital

What website is about and target audience

The website is for a financial services consulting firm.

It operates in three niche areas of

1. Impact investing, - think [url removed, login to view] and [url removed, login to view]

2. Real estate management

3. Business Incubation

They currently have a basic website for impact investing - needs redesign and to highlight the three areas above. But within that needs to be a sub-site for real estate management. Same look and feel but to slightly stand out as an entity on its own.

Target audience is the startup crowd, fund management and financial advisory consultancies and micro-businesses.

An important demographic to appeal to are the rising class of "cultural creatives".

Main Industry

Financial Services / Business and Consulting

Existing website?

Yes: [url removed, login to view]

Number of pages required

About 25 pages (5 main pages)

Description of project

First, design must be underpinned by a CMS. No particular preference, but could be anyone from Joomla, Drupal to WP or any other stable and intuitive platform.

Next would then like to lock down design direction and master pages. This site may ultimately have more than 5 pages.

Content for all pages still in progress. Will upload sample mockup of cover page to give an idea of it's content. Use text on mockup for now.

Main pages

Page 1: Home

Page 2: Investing

Page 3: Real Estate

Page 4: About Us

Style and thumbing of website

1. Clean, clear and fresh-looking design

2. Beautiful contextual photography

3. Less text and more graphics. A play with white space to achieve impact

4. Responsive design that is adaptable to different platforms

5. Beautiful background pattern or design. And same beauty running through each design element without being bandwidth-heavy

6. Smart iconography, where relevant

7. Image and video carousel to showcase work and case-studies

Is there anything that should be avoided?

Flashy colour schemes.

Reference websites for inspiration

[url removed, login to view]

Sedate colour scheme

Font styles juxtaposition

Simplicity of UX

Quality of imagery used and treatment applied to imagery

[url removed, login to view]

Interactive elements on front page

Presentation of picture and video slideshows

[url removed, login to view]

Main image carousel

Home Page structure and layout

Hierarchy of information

[url removed, login to view]

Bold, rectangular layout


2-3 step deep linking to any destination on site

More detailed instructions

Attached sample front page is just to give direction in terms of content and initial idea we had for look and feel. Please come up with your own design.

Simplicity and unclutterdness is key.

Please take primary cue for design from [url removed, login to view]

Because of nature of this project, please confidentiality is paramount. All info provided MUST be kept confidential. No sharing or repurposing of information is allowed without prior permission. By offering to do this work, you agree to confidentiality and non-disclosure of any of the information you may be privy to in the process.

Skills: CMS, Drupal, Graphic Design, Website Design

See more: yes interactive, wp services, work from home studies, work from home photography, white space in graphic design, white space graphic design, white and case, what is the design process, what are the elements of design, websites that design graphics, websites inspiration, websites for graphic design inspiration, websites for design inspiration, websites design inspiration, website design wp, website design work from home, website design styles, website design responsive, website design process, website design pattern, website design look and feel, website design and management, video presentation background, ux design process, the design crowd

About the Employer:
( 0 reviews ) London, United Kingdom

Project ID: #2580107

28 freelancers are bidding on average $636 for this job


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