You need to:
1. Create the domain name.
2. Create a site hosting account.
3. Create email for the site.
4. Design logo and theme (very very simple).
5. Develop the website. – simple site (most complex part is forms – allowing posts by users)
6. Set up a facebook account
7. Set up a twitter account
8. Set up an email marketing account (probably mail chimp)
9. Implement SEO on the site. Including:
a. 100 backlinks per month for 6 months
b. 50 short articles on sustainability / month for 6 months
c. 500 new facebook friends per month for 6 months
d. 500 new twitter followers per month for 6 months
Domain name will be [url removed, login to view] (to be provided later).
I have a detailed brief - PM for more details