Our company has an Engineering Data Form in excel that requires potential customer data entry into the form and send it back in order for our company to provide a project proposal. We have a landing page that draws numerous customers and they have expressed desire to be able to provide the data, "submit" and receive a proposal. Online data entry would shorten the handling time of the request/offer, reduce potential of unauthorized use of the form, allow for updates of the form thus assuring the submitted form is the current version, and gives anyone on the landing page to go ahead and submit a request for proposal.
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Every entry cell has an explanation of the intent and a range of values, that can pop up on a hover over. Here is the video on how to fill out the form when it is sent by email.