A Wordpress Thesis Theme Layout has been designed already. Partly built by a person who did not have the skill set to make the website look appealing. The current state can be provided by website link on request, and I have all the files as zip which will form the foundation.
1) The website will need content and pictures inserted to bring it to life, including a a quality selection of fonts that is visible to customers as they browse.
2) Optimised for search engines
3) Cross browser friendly and no frames
4) an Opt in banner will need designing as well as another banner to be placed in the sidebar
5) Integration with Mailchimp, so when details are provided in the opt in - MailChimp will be automatically populated
6) One of the pages should be silohed from the rest of the website so that people can be directed there with a single purpose, without distraction.