Fun Raising Dogs (FRD) is a social enterprise striving to improve the lives of dogs across India, where we have an estimated 20 million pet dogs and 40 million stray dogs.
And though pet & stray dogs have vastly different needs, at FRD, we have stacked together two related strategies, which in conjunction will enable us to meet the unique needs of pets as well as stray dogs.
FRDs Product Strategy - create and sell highly competitive, engaging and thoughtfully designed dog-centered toys to facilitate pet wellbeing,
FRDs Grant Strategy: consolidate 100% of the profits earned from sales into a market-driven animal welfare fund that supports highly effective & accountable stray welfare programs related to health and public education, via strategic partnerships with underfunded animal welfare entities (NGOs, rescuers, municipal governments)
We are a registered section 8 company, whereby we are legally liable to use 100% of our earned profits exclusively in the pursuit of social welfare activities.
Dog-centered-design. Thoughtful Consumption. Sustainable fundraising. Dog welfare.
Why should you work with FRD?
Our heart belongs to the Dogs
Do you love dogs?
Do you believe they need our support?
Our company goals align with, and further enable, shared societal gains
Do you want to affect positive change in our society?
Do you want consumers to care and keep informed about good business practices?
Idea, creative-driven product company
Do you want to create innovative, user-centered toys?
Attempting market-driven fundraising outcomes
Do you want to find an alternative to donation-based fundraising?
Yes....yes, yes? Then FRD is for you! We’re a social startup with big goals and lots of work ahead.
FRD has a large scope of work spanning all areas -- including product development, manufacturing, branding, web development, content development, program and much more -- we are open to your assistance in any capacity you are able to best provide. Per your skill-set, availability, and interest, we can figure out a consultancy arrangement focused on tangible ways you can help FRD create the necessary building blocks needed to launch! (asap!!)
We can discuss and mutually determine expectations around the relevant
-Level of collaboration
Areas in need of Creative support:
Graphic design for icons for website
Vector cutting patterns for fabric products