The project is to redesign an existing landing page. Design should be based on thorough research of the industry and potential clients
Basically, the purpose is to redesign and describe the value/unique proposition in a more efficient way. It should also allow the lead magnet to attract users interested in the product.
One more thing is that for web development we use standard sections in the website. You will have to work around those sections/blocks for redesign and no new section should be designed.
This work will require understanding and research more rather than the design element (which has to be copied)