We are a small B2B company (so all our customers are businesses, not consumers), selling subscriptions to PDF market reports and a web based analytics platform.
We would like a new website design to help us grow our business, as our current website is 6 years old and no longer fits what we do.
The new website should be simple, with the following structure:
1. Navigation bar
2. Home/Landing page
4. Analytics Platform
5. Strategy Consulting
6. Investment Banking
9. Contact Analytics Sales
We have a detailed brief, including the detailed structure and all content for the new website. However each of the main website pages is simple, containing only:
1. Images (we already have these, or can source any other images needed from Shutterstock and other standard sources);
2. Text (either bullet points or short paragraphs);
3. Two embedded videos; and
4. Contact forms (simple text input).
As our blog is already hosted on Wordpress, the new website could be built entirely in Wordpress if that is easiest.
Style of website
1. Modern SaaS (Software as a Service)
2. Short core user loops
3. Dynamic, not static (but no fancy animation needed)
4. Clean, crisp
5. SEO optimized
6. Professional, friendly
1. Reference websites with stuff we like (you don’t need to use them if not helpful – you may have better ideas)
a. [login to view URL]
i. General navigation
ii. Landing page background video
iii. Landing page “Hero” video
iv. Calls to action buttons
v. Simple icon design (where icons are used, which is not in many places)
b. [login to view URL]
i. Sticky navigation with Call To Action buttons highlighted as the user scrolls down the page
Current website tech platform: all backend services are already in place for payments, PDF downloads and web based analytics platform. So no backend programming is required, just dropping in the relevant links/embed code to the front-end CMS.
Graphic references: we already have a house style that we use for all marketing materials and our analytics platform, but the designer is free to suggest new fonts/colors for the new website if they are broadly consistent with the existing house style.
This should be a simple job, as we know what we want but need a talented designer to realize it.
Timeframe: 2 to 4 weeks