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Title: Complete B2B E-commerce Website Optimization, Technical SEO & CRM Integration (WordPress) Project Overview: We are upgrading our B2B e-commerce website, BMS Education ([[login to view URL]]([login to view URL])), which supplies STEM equipment to schools and tertiary institutions. We need a one-time WordPress developer and technical SEO expert to overhaul our site's user experience (UX), refine our B2B quoting system, deeply integrate our CRM (ActiveCampaign), and update our core site messaging. The primary focus of this project is Navigation and Ease of Use (Frictionless UX). Deliverables are split into three priority phases: Phase 1: Core UX, Messaging, CRM & On-Page SEO (The 70%) Core Copy & About Us Update: Replace the current "About Us" page text with our newly finalized brand narrative. Update the short descriptions at the top of our primary WooCommerce category pages (e.g., Science, Robotics) to highlight our core promise (text provided upon hire). Homepage Hero Redesign: Overhaul the top section of the homepage. Replace vague text with our new value proposition: "From Theory to Lab-Ready: Equipping South Africa's Next Generation. Curriculum-aligned kits for CAPS, IEB, and Cambridge." Add two high-contrast Call-to-Action (CTA) buttons: [Request a Quote] and [Shop Online]. ActiveCampaign Integration: Ensure the ActiveCampaign Site Tracking code is installed in the header. WhatsApp Widget Upgrade: Update our existing WhatsApp chat link to include a pre-filled message (e.g., "Hi BMS, I need help with...") for easier lead capture. Meta Data Overhaul: Update the Meta Titles and Meta Descriptions of our top 20 category/product pages to target high-intent B2B search terms. Phase 2: Strategic Lead Generation & Quoting (The 20%) WooCommerce B2B "Request a Quote" System: We have already modified our WooCommerce cart to allow users to either proceed to a standard checkout or request a formal quote. You will not need to install a new quoting plugin. Your task is to review this existing flow to ensure the UX is seamless. Zero Registration Requirement: Quote requests must be available to all visitors. Do not force teachers to create an account/password to get a price. They should only need to provide Name, School, Email, and Phone. CRM Sync: Ensure submitted quote details and actions are passed correctly into ActiveCampaign. Gated Resource Hub (Lead Magnet): Create a dedicated page for downloadable PDFs (e.g., "Lab Shopping Lists"). Gate these downloads behind an embedded ActiveCampaign form (you will build the forms). One Master List: All resources must feed into ONE master lead list in ActiveCampaign. Tagging Taxonomy: We will provide a master tagging document. You must configure the forms to apply unique Source, Action, and Interest tags (e.g., Interest: Robotics) which will trigger the delivery of the specific PDF. QR Code Generation: Generate a high-resolution QR code (PNG/JPEG format) that links directly to the new ActiveCampaign lead capture form, to be used on our physical printed materials. Analytics Setup: Ensure Google Analytics 4 (GA4) is correctly tracking cart additions and quote requests. Install Microsoft Clarity (free) to monitor user heatmaps. Phase 3: Google SEO & Performance Compliance (The 10%) Core Web Vitals Optimization: Optimize images, minify CSS/JS, and implement caching to ensure the site passes Google's Core Web Vitals assessment for both mobile and desktop (focus on LCP, CLS, and INP). Mobile-First Cleanup: Ensure mobile navigation, sticky CTAs, and checkout/quote buttons are thumb-friendly and display perfectly on all modern smartphone screens. Schema Markup Implementation: Add Local Business and Product/Organization JSON-LD Schema markup so our products and reviews appear accurately in Google's rich search snippets. Cloudflare Management: Our site uses Cloudflare. When redesigning the homepage or fixing Core Web Vitals, you will need to frequently purge the cache to see changes go live. (We will grant you specific DNS/Admin roles within our Cloudflare account for this). What We Will Provide You (Client Deliverables): Platform Access: Administrator access to WordPress, ActiveCampaign, and Cloudflare. The Tagging Taxonomy: A document outlining the exact CRM tags to apply to forms. We have a complete, mapped-out document with our exact Prefix Tagging System (Source, Interest, Action, Status) ready to hand over to you on day one. You will simply need to apply these existing rules to the forms you build. PDF Resources & Copy: The actual files to be delivered to leads and the exact text for the website updates. Handover, Acceptance Criteria & Milestones This is a turnkey project. Payments are strictly milestone-based via Freelancer escrow and will only be released upon successful testing of the following: Milestone 1 (Setup, Forms & Resources): CRM Testing — Submitting a form on the Gated Resource page must successfully apply the correct tags and add a contact to our ActiveCampaign database. The QR code must be delivered. Milestone 2 (UX, Messaging & Quote Flow): Quote Testing — We will run a test order as a guest visitor. The "Request a Quote" function must successfully generate a PDF, alert our sales team without errors, and sync to the CRM. Homepage and Core Copy updates must be live. We actually want this to slot directly into our existing Deal Stages (Pipeline) inside ActiveCampaign. The ideal journey is: The teacher submits the quote cart on the website. The integration passes the data to ActiveCampaign, which automatically creates a new Deal in Stage 1 of our sales pipeline (and applies the 'Action: Requested Quote' tag). Our sales team receives a notification, reviews the requested items, and emails the formal PDF quotation. We then manually drag their Deal card through our existing CRM stages (Quote Sent -> Awaiting PO -> Closed/Won). Note for your scope: Your technical responsibility is to ensure that when the WooCommerce quote is submitted, the contact data, quote value, and requested items flawlessly sync into ActiveCampaign so that our automation can instantly create that Deal. Milestone 3 (SEO & Speed): SEO Verification — A report showing updated Meta Tags and verified Schema Markup without errors. Google PageSpeed — The site must achieve a score of 80+ on mobile and 90+ on desktop via Google PageSpeed Insights. The biggest measure of success is better conversion from existing traffic into qualified B2B quote requests. We know educators are visiting our site, but we need a frictionless UX and the gated resource hub to capture them into our ActiveCampaign CRM before they leave. Capturing the lead and their specific 'Interest' tag is our primary goal for this phase. To Apply, Please Provide: Past Work: Share 2-3 links to WooCommerce B2B sites you have optimized (specifically quoting/lead capture systems). CRM Experience: Confirm your experience integrating ActiveCampaign forms and site tracking. Your Price: Provide your fixed-price bid and estimated timeline for completion Access: Cloudflare and WordPress admin access after selection
Project ID: 40702753
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Right now the weak point is that your site serves institutional buyers, but the journey still needs to better support quote-driven purchasing, stronger trust messaging, and cleaner lead capture. I’d approach it in phases exactly as you outlined: update the homepage/About/category messaging, connect the CRM and tracking properly, build the quote request flow, then finish with Core Web Vitals, mobile refinements, and schema validation. I’ve done WooCommerce optimization work involving B2B-style inquiry/quote systems, on-page SEO refinements, GA4 event tracking, Clarity setup, and form-to-CRM integrations. ActiveCampaign embeds and tracking scripts are straightforward, and I’m also used to working on Cloudflare-cached WordPress sites where purge cycles are needed during rollout and testing. A small bonus I can include is clean setup guidance so your team can manage future gated PDF uploads easily. - Do you already have the downloadable PDFs and ActiveCampaign form ready, or should I wire both sides after access is shared? - Should quote alert emails go to multiple recipients from the start? - Is the homepage hero redesign limited to the top section only, or do you want nearby CTA blocks adjusted for consistency too?
$400 USD in 7 days
8.1
8.1
385 freelancers are bidding on average $455 USD for this job

Hello, I am Dr. Rajesh Rolen, PhD in Computer Science & Engineering, with experience of over 20+ years in PHP, Website Design, HTML, WordPress As a preferred freelancer in the top 1%, I have done 400+ projects here on freelancer.com, I have 4.9 ratings out of 5 on average, which showcases my quality of work and timely delivery. Key Highlights: - Free Hosting Support on the Cloud or any desired platform. - Free 3 months of post-delivery support to ensure that our client doesn’t face any challenges after the launch of the project. - Free Dedicated tester on projects to ensure quality delivery, so clients don’t need to act as a tester. - 10+ Years experience UI/UX team to ensure intuitive UI. Portfolio: https://www.freelancer.com/u/Microlent Please open the chat and send me a message, so we can have a more detailed discussion about the project to give you the project timeline and cost. Thank you for considering my services. I look forward to engaging in a productive conversation and understanding how I can be of assistance in bringing your project to life. Regards Rajesh Rolen
$500 USD in 10 days
9.4
9.4

Hello, BMS Education’s upgrade needs to turn a WooCommerce catalog into a faster, clearer B2B purchasing journey for schools and tertiary institutions. I can help refine the homepage messaging, category content, mobile navigation, sticky CTAs, and quote-focused UX while preserving the distinction between [Request a Quote] and [Shop Online]. I’ll implement the WooCommerce-compatible quoting flow with PDF generation and sales notifications, then connect the gated resource hub to ActiveCampaign so form submissions add contacts and deliver the requested PDF. ActiveCampaign site tracking, WhatsApp pre-filled messaging, GA4 events for cart additions and quote requests, Microsoft Clarity, and a QR code leading to the capture form will be configured as part of the lead-generation workflow. For technical SEO, I’ll update priority metadata, add valid Product, Organization, and Local Business JSON-LD, and address image optimization, caching, CSS/JS efficiency, LCP, CLS, and INP. I’ll also verify the responsive experience and test changes carefully with Cloudflare cache purges, PageSpeed Insights, quote generation, CRM submissions, and schema validation. Which WooCommerce theme, hosting stack, and ActiveCampaign form or automation should the new quote and gated-download flows connect to? I’ll provide a clear handover covering the implemented settings, tracking events, metadata, schema checks, and acceptance-test results. Relevant work samples and a fixed timeline can be shared with
$750 USD in 13 days
8.8
8.8

Hi there, I understand you're looking to upgrade your B2B e-commerce website BMS Education, focusing on optimization, technical SEO, and CRM integration. I have extensive experience with WordPress, WooCommerce, and ActiveCampaign, which are perfect for this project. Here's how I can help: - Conduct a thorough audit of your current site to identify areas for improvement. - Optimize your website for better performance and user experience, ensuring it is mobile-friendly and fast-loading. - Implement advanced technical SEO strategies to improve your site's visibility and ranking on search engines. - Integrate ActiveCampaign to streamline your email marketing and lead generation efforts, making sure it seamlessly connects with your existing systems. - Enhance your WooCommerce setup to optimize the checkout process and increase conversions. Let's work together to make your B2B e-commerce platform more efficient and effective. Best Regards, Khorshed Alam, RS Software
$425 USD in 8 days
9.6
9.6

Hello, I'm Elias, a Miami-based senior software engineer with 20 years of experience specializing in B2B e-commerce and WordPress development. I understand your primary goal is to optimize your e-commerce website's performance, enhance technical SEO, and integrate a CRM system effectively. I’ve successfully built similar systems in the past. My focus is on secure architecture, responsive UI, and scalability. For your project, I would approach it in a few straightforward phases: 1) Assess the current website’s performance and SEO metrics. 2) Design a tailored optimization strategy for the site and CRM integration. 3) Implement core enhancements while ensuring seamless integration with ActiveCampaign. 4) Conduct thorough testing to confirm everything functions as intended. 5) Launch the optimized site and provide ongoing support. Could you please clarify the following questions to help me better understand the project? 1) What specific SEO improvements are you prioritizing? 2) Are there particular CRM features or workflows you want integrated? 3) How do you envision handling user roles and permissions in the new system? I've built similar systems before, but most of my projects were under NDA, so I can't share links directly. However, I would be happy to discuss the architecture and features in detail. Additionally, I can provide a future-proof design that ensures your site remains adaptable as your business grows.
$600 USD in 5 days
8.6
8.6

Hello, your WordPress/WooCommerce optimization project is a strong fit for a structured, conversion-focused implementation. I can improve the homepage messaging, B2B quote workflow, ActiveCampaign tracking and forms, GA4 events, schema, mobile UX, and Core Web Vitals. I would also recommend staging and acceptance testing before production, especially for PDF quote generation, CRM syncing, Cloudflare caching, and checkout behavior. I can provide relevant WooCommerce examples and confirm the required integration experience. Please share the current theme, quoting plugin preference, and staging access so the implementation can be planned safely. Check out my portfolio here:- https://www.freelancer.com/u/installerpoint Best Regards, Muhammad Adeel
$250 USD in 4 days
8.2
8.2

Hi, I can see the hidden pressure here: this isn’t just a redesign, it’s about turning BMS Education into a clearer B2B sales engine for schools. I’ve worked on WordPress/WooCommerce builds with CRM and technical SEO workflows, and I can handle the UX refresh, quote flow, ActiveCampaign tracking, gated resource delivery, GA4/Clarity, and schema updates in a structured way. I’ve shared an initial estimate based on your description, and once we go over a few technical or functional details, I’ll confirm the exact cost and delivery schedule. I’d approach this in phases so the messaging, lead capture, and performance improvements all support the same conversion goal, while keeping Cloudflare caching and mobile usability in mind. If you’d like, I can start by mapping the quote and CRM flow, then move into the homepage, category messaging, and SEO cleanup. Should the quote flow support instant PDF generation from the cart, or a review-first approval step before sending the quote? Best regards, Asad
$250 USD in 10 days
8.4
8.4

With extensive WordPress development and technical SEO expertise, I understand the importance of overhauling BMS Education's B2B e-commerce site to enhance UX, integrate a B2B quoting system, and align core messaging with the 2026 brand strategy. My past work includes implementing CRM integrations and optimizing on-page SEO for similar projects. How do you envision the user journey evolving post-upgrade to amplify engagement and conversions? Regards, Yogesh Kumar
$270 USD in 7 days
8.5
8.5

Hi, I can help redesign the homepage, streamline the CRM integration with ActiveCampaign, and improve your site’s user experience. With over 12+ years of WordPress development experience, I specialize in technical SEO and have successfully managed similar projects. I understand the importance of optimizing Core Web Vitals and implementing a B2B quoting system for your buyers. I can ensure the site meets your brand strategy for 2026 while maintaining a user-friendly design. I also have experience with Cloudflare and can efficiently manage DNS settings for site caching. Please see our portfolio on this link : https://www.freelancer.com/u/webperfection123 Let’s discuss how I can contribute to your project’s success! Best Regards, Priyanka
$500 USD in 7 days
8.5
8.5

Hi, Migrating a WooCommerce store to a B2B quote workflow often breaks existing tax rules or triggers checkout errors if guest session caching is misconfigured in Cloudflare. I prevent this by locking down Cloudflare's development mode and caching rules before rewriting the cart logic for your CAPS, IEB, and Cambridge equipment buyers. I will configure the ActiveCampaign site tracking, embed the lead magnet form for your Lab Shopping Lists, and hook up the PDF quote generator so your sales team gets instant alerts without hitting standard credit card gateways. I will also optimize your LCP and CLS to easily cross the PageSpeed targets and inject the required Organization and Product JSON-LD schema. Everything outlined across all three phases is covered by my $276 fixed-price bid, delivered in 1 day. Send the Cloudflare DNS invite to my email so I can pull the zone file and get started immediately.
$276 USD in 1 day
8.1
8.1

YES, ~~~~~~YES, 100% it’s Doable~~~~~~ I understand your requirements and can optimize the existing WooCommerce B2B flow without disrupting what is already working. I ------I am a Passionate PHP/Full Stack Developer having rich experience with PHP, Laravel, CodeIgniter, WordPress, WooCommerce, MySQL, JavaScript, React, Vue.js, Node.js, HTML, CSS, Bootstrap, REST APIs, API Integrations, AWS, Git & Docker with so many successful Projects. I have a few queries to understand your requirements and provide you with an accurate time and price. I have a strong history of successful projects and happy clients. If requested, I can provide references. Waiting for your response. Thanks!! Parminder
$401 USD in 4 days
8.2
8.2

Howdy, I’ve gone through the scope carefully, and the biggest opportunity is making BMS Education’s B2B buying journey simpler without disrupting the existing WooCommerce store. I can focus first on the quote workflow, homepage/category messaging, ActiveCampaign lead capture, and mobile UX, then optimize Core Web Vitals, schema, and technical SEO. I can build the WooCommerce quote flow so schools can create their requirements, generate a professional PDF quote, and notify the sales team. I’ll also connect the gated resource hub with ActiveCampaign and verify GA4 events, Clarity, schema, metadata, and Cloudflare caching during final testing. I can show you similar WooCommerce/B2B examples in chat so you can review my work. I’d also prefer to review the current setup before giving a fixed price, so the estimate is based on the actual theme, plugins, and infrastructure. Portfolio: https://www.freelancer.com/u/Hammadhassan21 Best regards, Hammad Hassan
$350 USD in 12 days
7.9
7.9

Hi, I can handle the complete WordPress/WooCommerce UX, B2B quoting, ActiveCampaign and technical SEO overhaul for BMS Education. I’ll update the homepage messaging, category content, WhatsApp CTA and top-page metadata, integrate ActiveCampaign tracking/forms, implement the WooCommerce Request a Quote + PDF quote workflow, gated resource hub, GA4 events, Microsoft Clarity and QR code. I’ll also optimize Core Web Vitals, mobile UX, Cloudflare caching, schema markup and overall site performance, followed by full testing and handover documentation. I can share relevant WooCommerce/B2B examples where available and confirm ActiveCampaign integration experience. For Cloudflare access, I can provide my work email separately for the required administrator/DNS permissions. Ready to review the current setup and begin.
$1,500 USD in 30 days
8.1
8.1

Hi, I checked your requirements and the BMS Education website. I can help upgrade the existing WordPress/WooCommerce store with the B2B quote system, ActiveCampaign integration, SEO, tracking and speed improvements you need. I can handle the homepage/category updates, WooCommerce Request a Quote flow with PDF generation, ActiveCampaign forms and tracking, GA4 + Clarity, WhatsApp message setup, 20-page meta updates, schema, mobile improvements and Core Web Vitals. I’ll also test the complete quote and CRM flows, tracking, schema and PageSpeed requirements before delivery. I have 10+ years of WordPress and e-commerce experience. Fixed price: $420 USD Timeline: 12–14 days I can provide my email for the Cloudflare DNS/Administrator access once the project is awarded. Thank you Regards, Sai
$420 USD in 12 days
7.9
7.9

Hi As a seasoned coder and web developer with a strong understanding of digital marketing, I firmly believe I could add tremendous value to your project. With a focus on WordPress optimization, technical SEO, and CRM integration, the myriad of tasks outlined in your B2B e-commerce website overhaul aligns perfectly with my capabilities. Throughout my career, including experience with WooCommerce and ActiveCampaign's API, I've implemented robust quoting systems, overhauled UX copy, integrated CRMs, and developed gated resource pages to enhance lead generation. Leveraging my skills in PHP, Google Analytics deployment and WordPress, I'm confident in my ability to ensure smooth ActiveCampaign integration and a seamless Request Quote function for your business. Moreover, I place a high premium on end-user satisfaction—an attribute shared by CodeNomad—something that aligns perfectly with your need to optimize UX. Having extensively worked on projects similar to yours across multiple industries including eCommerce and education lately, your specific needs resonate soundly with me. Notably, my experience extends to Mobile Optimization where I have optimized sites for performance compliance (Google PageSpeed Insights) which will go a long way in ensuring your site meets Google's Core Web Vitals assessment for both mobile and desktop. Thanks....
$750 USD in 7 days
8.1
8.1

Hello, I’m excited about the opportunity to help optimize your B2B e-commerce website for BMS Education. It sounds like you’re looking for a comprehensive overhaul, focusing on user experience, a quoting system, CRM integration, and improved messaging to align with your future goals. With 7+ years of experience in WordPress development and technical SEO, I can ensure that each phase is handled with care and expertise. I’ll start by updating your core messaging and enhancing the user interface to make it more engaging for your audience. Integrating the ActiveCampaign CRM will help streamline your lead capture process, and I’ll implement the quoting system to make it easier for schools to request formal quotes. You can check out my previous work here: https://pixoriq.com. One question I have is about the specific metrics you’re aiming for with the revamped site. Are there particular KPIs you want to focus on besides the PageSpeed scores? Best regards, Ivan Mandinski
$250 USD in 7 days
7.7
7.7

Hi, I can handle the full WordPress/WooCommerce upgrade, including the B2B quote system, ActiveCampaign integration, SEO updates, GA4, Clarity, mobile improvements, and Core Web Vitals work. I’ve worked with WooCommerce sites where customers need to request formal quotes instead of going through standard checkout, including PDF quote generation and email notifications. I’m also comfortable setting up ActiveCampaign forms and site tracking, schema markup, Cloudflare caching, and conversion tracking. I’d approach this in the same three phases you outlined, with testing after each major part so the quote flow, CRM, tracking, SEO, and performance are all working before handover. Estimated timeline: 10-12 Days Fixed price: I can provide the exact fixed quote after reviewing the current site and plugin setup. I can also share relevant WooCommerce examples and confirm the Active Campaign work I’ve completed. For Cloudflare access, my email can be provided securely once we proceed.
$600 USD in 10 days
7.7
7.7

Hello, I have carefully read your project description and understand that you are looking for a skilled professional to overhaul your WordPress/WooCommerce B2B website, improve UX, implement a quoting workflow, integrate ActiveCampaign, and strengthen technical and on-page SEO. To approach your project I will work through the three phases, starting with the highest-impact UX, messaging, CRM, and SEO improvements. I’ll implement the new homepage messaging and CTAs, category content, ActiveCampaign tracking, WhatsApp pre-filled messages, metadata updates, and a WooCommerce-compatible Request a Quote workflow with PDF generation and sales notifications. I’ll also build the gated resource hub with ActiveCampaign, configure GA4 events for cart and quote activity, add Microsoft Clarity, generate the required QR code, and implement Product, Organization, and Local Business schema. For performance, I’ll work on image optimization, caching, CSS/JS efficiency, Cloudflare configuration, mobile UX, and Core Web Vitals. I have 10+ years of WordPress experience with WooCommerce, B2B workflows, CRM integrations, technical SEO, performance optimization, Cloudflare, forms, analytics, and third-party integrations. I can provide relevant WooCommerce/B2B examples privately. If you share the current plugin/theme setup and the preferred quoting plugin, I can confirm the implementation approach and milestone plan before we start. Best Regards, Rabia Shaikh
$450 USD in 3 days
7.7
7.7

The biggest issue here is that a B2B education buyer should be able to understand the value fast, request a formal quote easily, and move into your CRM without friction. My plan would be to tighten the homepage/category messaging, implement a reliable WooCommerce quote path with PDF output and alerts, then complete the SEO, tracking, schema, and speed work needed for a proper handover. Most developers can do one part of this, but combining WooCommerce, technical SEO, tracking, and CRM integration cleanly is where projects usually break. I’ve handled WordPress/WooCommerce updates with quote or inquiry flows, metadata optimization, JSON-LD schema, mobile UX cleanup, and event tracking setups that let the client verify the whole funnel after launch. If useful, I can also recommend the most stable plugin route rather than forcing a custom-coded quote system where maintenance becomes harder later. - Is your current theme lightweight enough for the CWV target, or are you open to some structural cleanup if the hero section is part of the slowdown? - For the gated resource page, should the PDF be shown immediately after form submission, emailed only, or both? - Do you want quote requests tracked as GA4 conversions from day one?
$350 USD in 7 days
7.3
7.3

Hi! We’ve carefully reviewed your project requirements and understand what you’re looking to achieve. Our team has 18+ years of industry experience and has delivered 1,000+ web & mobile solutions across different industries. We can handle the complete development lifecycle with a strong focus on quality, communication, and reliable delivery within your budget and timeline. We’re available to start immediately. Please join the chat so we can discuss the requirements, clarify the key details, and get started right away.
$250 USD in 7 days
7.6
7.6

Hi, I can handle your complete BMS Education upgrade, including UX redesign, WooCommerce B2B quote system with PDF generation, ActiveCampaign integration, technical SEO, GA4, Core Web Vitals, and Cloudflare optimization. I can deliver a fully tested, SEO-ready solution with clear reporting and handover. Best regards, Ihtsham
$250 USD in 1 day
7.3
7.3

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