WordPress Concept and Integration

Proposal for National Expansion Website


The adjectives that should describe this site are: clean, readable, professional, user-friendly.

The website will be split between national and local parts. This will be reflected on the main page.


Overview: simple, basic, low design, low clutter.

Top: Banner/Logo.

Left-hand side: List of cities.

Cities: Under each city, there should be four links: calendar, local blog, message board.

Center and right-hand side: Large, simple, readable boxes for each of the following: National blog, Guy of the Week, Girl of the Week, Mitzvah Maker of the week, deal of the week, Jewish link (Video/Article/Recipe) of the day, J Pages.

Bottom: The admin stuff in small linked text to about us, contact, policies, etc.

Other stuff: Ads, newsletter.



Simply put, the calendar should be a clean display of all the Jewish events of the specific location.

I can’t stress enough how important readability is. Our current calendar (a simple Google calendar) looks far too cluttered.

The calendar should be able to divide by event type (religious, social, educational, cultural, athletic)

The calendar should allow for users to submit events. This should consist of an easy-to-use box for the event’s title, date, location, and details. Once submitted, it should then wait for approval by GTJ staff.

The calendar should also allow for staff to submit events. Although I suppose they could submit events simply through the same box.

Users should be able to register for an event reminder (email a day before the event).

Users should be able to rate reoccurring events (Yelp like feature).

Local Blog

These blogs should be used to comment on Jewish events and happenings in the specific area.

Should function as something of a small town newspaper or high school newspaper. Hyperlocal.

You should be able to search blog posts by author. Authors should get individual pages so you can read all of their posts. I think the way The Daily Caller does this is great.

Message Board

This should function as a very simple bulletin board. Just allows people to post random stuff – be it things for sale or questions about the Jewish community.

Community Resources

This will include lists of the Jewish organizations in the city and lists of Kosher restaurants, etc.


National blog

General Jewish commentary or national news. Meant to compete with Jewcy, Jewlicious, and the other national blogs.

As with the local blogs, users should be able to go to pages of authors to see their past posts.

Guy/Girl/Mitzvah Maker of the Week

Just like it works right now except we’d draw from all of the cities.

User-friendly archive section to be able to search past JGOTWs.

Jewish Deal of the Week

Groupon-like feature. Allows for us to promote one deal per week that has particular appeal to the Jewish community

Jewish Link of the Day

Cribbing from BangitOut – we’d feature one Jewish film clip or article or painting or whatever each day.


Each city should have will have its own newsletter, but there will only be one sign-up box on the main page – just enter your email address and then select a city from the pull down list.


Can be placed on the landing site for national stuff. Can be placed on the individual calendars for local stuff. Not sure how to best do this. Would value you your input. This is an important aspect of the site, as it is meant to pay for our future operating expenses. So we need a decent amount of advertising space.

Skills: CSS, Photoshop Coding, Photoshop Design, WordPress

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Project ID: #1129030

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