We are a mid-sized software company and we have built a new website. We need to get On page and Off page, SEO to be done for our brand and our website.
The Freelancer should own up all the aspects of SEO - from plan to implementation. ( NOt just suggest what are the things that need to be done, but make those changes)
We need to be able to measure the impact of SEO as well both in terms of Search traffic and also average position on SERP.