Managing and developing a digital marketing infrastructure
Implementing systems, strategies and synergies for digital marketing Looking for cost-savings and efficiencies
Being the foremost authority on social
Building and maintaining key relationships for BMG’s platform partners for digital marketing i.e Facebook, TikTok, Google, Twitter, etc
Finding and developing high-level opportunities that can be applied to campaigns and projects
Digital strategy on priority projects and
Digital marketing
Warner music group
Feb 2020 - Jan 2021 (11 months, 3 days)
Plan & execute best-in-class marketing campaigns for Universal Music’s catalogue artists.
Across pre-agreed projects, lead the project to ensure the delivery of a collaborative and fully integrated plan. Responsibilities include helping the group define key objectives and strategies, producing project updates, leading key meetings and once approved ensuring the project is delivered on time and to budget.
Work closely with artists and their management teams & sell-in resulting marketing plans
Social media manager
Kidsuper studios
Feb 2017 - Nov 2019 (2 years, 9 months)
Overseeing all digital marketing campaigns
Ideating, building, and executing creative marketing campaigns for each artist and their releases
Overseeing and executing influencer marketing campaigns, both directly and through agencies
Tracking streaming and social media data analytics
Education
Business
Art Institute of California (San Diego), United States 2014 - 2017