Charalampos T.

I’m a freelance B2B tech copywriter, content and technical writer, specialized in the Industry 4.0, Digital Transformation, SaaS, IoT, Automation, Smart Energy Management and Professional services sectors. Since November 2019, I have been providing my clients with SEO website copy, blog posts, LinkedIn articles, case studies, infographics, brochures and marketing presentations, as well as consultation on content strategy, tone-of-voice and brand re-positioning. In most of the cases, I’m responsible for finding the content topics, doing the necessary research, writing the content, giving guidelines on how it should be used and repurposed, as well as helping with the graphics layout. My clients consider me a valuable member of their business development teams and have been awarding me a pivotal role among their product development, sales and marketing departments. The reason behind this acceptance and freedom of actions? My educational background and working experience prior to copywriting, that enables me to talk to developers, sales managers and marketeers in their own language. You see, I’m also an Electrical & Computer Engineer with an MSc in Data Communication Systems from Brunel University (UK), who had been working as a Sales Engineer in European tech companies for almost two decades. That allowed me to master sales and marketing across every possible channel. Furthermore, I'm a lecturer for the "Energy 5.0: Digital Transformation of the Energy sector" course of ESCP Business School, London campus, where all design, research, PPT slides and live-session presentations are being delivered by me. I’m a firm believer that marketing activities, which don’t follow a clear path to increase sales, are a waste of time and money. My clients’ personal time and their business money. Therefore, I discourage them to scatter their marketing budgets and efforts. I’ve found it’s much more effective to focus on a couple of channels first, master the content delivery and engagement, and then expand to new platforms. Next to my result-driven approach and my easy-to-work-with personality, my clients get also benefited by my: - skills in effectively communicating complex technical solutions to non-technical decision makers - experience in simultaneously handling content creation for different media - business acumen and deep understanding of full sales and marketing cycles - ability to work equally well, either independent or as part of a diverse team - continuous training in the latest digital marketing and B2B copywriting trends My work focuses on providing tangible results for my clients and I get great joy from seeing their business succeed. If you are an ambitious tech business leader, who dreams of continuous business growth, I can help you leverage the possibilities of digital business development and dramatically increase your revenues.