Adebayo I.

Hello! I’m Adebayo. I’m a UX enthusiast, product designer, design thinker and human-loving optimist. I’m an established experience UI/UX designer with over 3 years of experience. I’ve led the design visions, helped set up the product direction and collaborated with designers and developers on my team. I helped re- design and overhaul the visuals for multiple products and marketing which led to a 40% increase in conversion rate across all products. I approach both design and leadership with a focus on people, establishing empathy for the people who make and the people who use the products and services I help bring to life. Throughout my career I’ve collaborated with a diverse set of brands including Switch, Icard and Edge Inc, leading design teams to create insight led, human-centered experiences that ensure both business and user needs are met. My UX practice combines product design, service design, design thinking, research and experience strategy, all with a relentless focus.