Jean H.

MAJOR JOB FUNCTIONS • Provide coaching and leadership to planning team and sales assistants on digital operations, best practices, industry trends, the latest digital ad solutions, and encourage digital specialists to develop ad solutions and innovative executions that is in alignment with client advertising objectives and brand goals. • Responsible for operational excellence and B2B satisfaction through superior campaign follow-through, reporting, optimization, and resolution. • Monitor staff progress to ensure RFP deadlines are met, resources and marketing material are accurate and updated, and work with departments key to digital ad solutions. • Collaboration with editorial, marketing, product, business development, and senior management on product execution logistics, comprehensive sales collateral, and identifying revenue opportunities. • Generate and maintain sales reporting and accounting to be reviewed by senior management. • Develop client relationships and retention; Inspire clients to try new innovative products; Demonstrate digital knowledge with clients. • Work with Finance on billing and reconciliation for client accounts, vendors/partners. • Work with the digital design team on creative updates, IAB news, rich media, 3rd party relationships, best practices. SKILLS AND EXPERIENCE • Proficient in digital web-based tools: DSM, DFP, DFPP, Omniture, TubeMogul, Google Analytics, third-party IO generating tools: Atlas, Transis, MediaVisor, MediaOcean. • Specializes in SEO writing for blog posting, website content, press releases • Social Media platforms and user-interface • Knowledge in mobile and tablet, apps, video, responsive designs, email marketing • CMS: Wordpress, Joomla; Various plug-ins, AddThis, FlipBoard • Adobe Creative Suite: Premiere, Photoshop (on-going training) • Basic HTML (on-going training) • Proficient Microsoft: Excel, Word, PPT

 Devise online advertising schedule and campaign optimization; Collaborate with design team on creative build; Work with Finance and clients on billing reconciliation.Enter proposals and orders for online advertising into the order management system  Execute campaign optimization decisions for campaigns that are under-delivering  Work with Finance Services Center and clients' accounting department to reconciling billing issues and support collection efforts; process credit cards transactions/requests, adjustments and refunds  Traffic ads, including accurate zoning, targeting and creative testing among other details associated with the successful launch of an ad campaign  Generate final/weekly(progress) campaign reports  Execute change requests and revisions to ad campaigns in a timely fashion to meet deadline  Stay abreast of Tribune/LATimes.com Digital products, industry issues, trends and ad serving solutions  Assist Account Executives and Clients with layout and pulling assets to construct online advertisements