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$35 USD / hour
Flag of ZA
johannesburg, south africa
$35 USD / hour
It's currently 3:43 AM here
Joined November 22, 2020
0 Recommendations

Jacqueline C.

@Jacquicaldeira

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5.0 (1 review)
3.8
3.8
$35 USD / hour
Flag of ZA
johannesburg, south africa
$35 USD / hour
100%
Jobs Completed
100%
On Budget
100%
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Repeat Hire Rate

Strategist | Digital Marketer | Brand Builder

I am a versatile, highly adaptive professional with over 10 years of marketing experience, skilled in strategic and digital marketing, communications, and brand management. During this time, I earned a great reputation for providing quality work and achieving marketing targets and business objectives. My knowledge and experience have provided me with the knowledge and training to lead marketing departments and develop strategic plans to increase revenue and brand love. I have successfully implemented marketing strategies resulting in 10% month-on-month growth in sales and developed digital strategies that exceeded lead targets by 16%, doubled social media followings in a year, and increased social engagement by 50%. I am familiar with all forms of media and have the skills needed to increase brand awareness and love. I also have outstanding analytical skills with the ability to use data to identify trends and use these insights to inform business decisions. I am confident that I have the skills and experience needed to be a great asset to your organisation and I look forward to discussing this further with you.
Freelancer Internet Marketing Specialists South Africa

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Portfolio Items

Throughout my career, I've played an active role in the development and maintenance of each organisation's website.
I've developed user journeys, ensured these websites were developed with consumers and search engines in mind, and were ultimately effective tools to convert new and existing customers.
Together with SEO specialists, I've developed and implemented content, UX, and trust strategies to improve the respective website's ranking.
Website Development
I love using data and insights to drive business decisions and develop roadmaps to achieve business objectives.
I have worked with many telecommunications organisations to develop marketing and brand strategies to aid in the achievement of business objectives and challenge the market leaders.
These strategies have resulted in sales pipelines growing by R11M in 10 months, sales growth of 10% month-on-month, and social media followings doubling over the period.
Strategy
From product information sheets and documents to client brochures and PowerPoint presentations, I've developed the content and managed the production of sales collateral to get organisations seen and selling in no time.
Sales Collateral
I've worked alongside digital and creative agencies to develop display creative, search ad copy, and social traffic and lead generation campaigns with the aim of building brand awareness and generating sales.
At Braintree, our marketing efforts resulted in R11 Million worth of sales leads in 10 months. SADV saw website traffic double - and month-on-month sales grow by 10% over the period - and we consistently exceeded Vumatel's targets with over 7000 leads being generated on a monthly basis.
Paid Online Ads
I have assisted with the creation of short-form and long-form content for blogs, social media written and video content, brochure content, email content, and website and campaign copy.
Content Creation
I've developed email and SMS communication workflows with triggers in Everlytic and MailChimp, content for these mediums as well as communication templates.
Email and SMS

Reviews

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5.0
$750.00 USD
Jacqui created a marketing strategy for our company. She did extensive market research and gave us a comprehensive plan for all stages of the marketing journey. She is a pleasure to work with and I would highly recommend her services.
Internet Marketing Sales Marketing Advertising
S
Flag of ZA Sameul P. @sam375
3 months ago

Experience

Marketing Manager

Vumatel
May 2020 - May 2021 (1 year)
As the Marketing Manager at Vuma, my role is to lead, direct and drive the digital and regional marketing strategies for the business with the aim of increasing awareness and adoption of Vuma's fibre services and establish brand love. My responsibilities included: * Strategic Marketing * Digital Strategy * Employee Engagement * People Management * Stakeholder Management * Reporting

Marketing Manager

SA Digital Villages
Jan 2019 - Sep 2020 (1 year, 8 months)
As Marketing Manager at SADV, my role was to lead, direct and drive the overarching marketing strategy with the aim of increasing awareness and adoption of SADV's fibre services. My responsibilities included: * Strategic Marketing * Digital Strategy * Brand Management * Communication Management * People Management * Relationship Management * Financial Management and Reporting

Marketing Manager

Vox Telecom
Jun 2014 - Dec 2018 (4 years, 6 months)
Having started out purely focused on PR and Social Media, my portfolio evolved to focus on developing and driving the marketing strategy - and managing all ATL, BTL, and TTL marketing initiatives. In this role I have been involved in: • Strategic Marketing • Campaign Management • Brand Management • Project Management • Content Creation and Public Relations • Digital Marketing and Social Media • Relationship Management • Financial Management and Reporting • Events Management • Media Buying

Education

BCom Honours Marketing Management

University of Pretoria/Universiteit van Pretoria, South Africa 2011 - 2012
(1 year)

BCom Marketing Management

University of Pretoria/Universiteit van Pretoria, South Africa 2008 - 2010
(2 years)

Qualifications

Fundamentals of Digital Marketing

Google
2021
This course was focused on teaching the fundamentals of digital marketing, and how to use these skills to help businesses grow.

Diploma in Social Media Marketing

Shaw Academy
2020
This course was focused on teaching me how to build and launch an effective social media strategy, and analyse results in a measurable, actionable way.

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Certifications

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Top Skills

Internet Marketing 1 Marketing 1 Google Adwords Facebook Marketing Bulk Marketing

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