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Jess R.

@JessRichards

5.0
2

3.2

3.2

100%

Insight, Marketing and Analytics Expert

$50 USD / Hour

・

Flag of

United Kingdom (6:15 AM)

・

Joined on August 24, 2016

$50 USD / Hour

・

Do you want to better understand your market, your audience and your competitors? I have 10 years experience working in online marketing, SEO, content marketing, analytics and data science (big data analytics) in US, UK and european markets. I create evidence based research, business and marketing strategies. With an MA in Cognitive Semiotics and a BSc in Theoretical Physics, I am both analytical and creative. I am currently working towards a doctorate in Psychology and I can provide you with insight into consumer behaviour. I can code, I am an analytics expert, and I can write and create stories from data. From keyword, website and content basics to complex market research projects and survey design, I can help you understand who your customers are, how they behave in your market, and how you can tailor your content and business strategies to yield the best results.

Verifications

On time

100%

On budget

100%

Accept rate

100%

Repeat hire rate

100%

Freelancer Internet Marketing Specialists United Kingdom
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Portfolio

Portfolio

2945661
My client wanted a list of highly targeted long tail keywords for a competitive local market niche, with the goal of discovering which keywords have the most competitive value for Adwords campaigns. I used a combination of web research, competitor research and Google Adwords tools to create a list of 2,186 keywords with search volume for the target location and cpc values. These keywords were extensive, high quality and completely described how people search in the market niche in the target location. I also provided a list of notes and observations of key market concepts and segments.The client was very happy and gave me a 5 star review!

Comprehensive Long Tail Keyword Research

2925004
My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

2924976
This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

2924943
Concept map of a market created from keyword research, segmentation and analysis. This shows us how people search in the market, the language they use and the key concepts that construct the market. The map is ordered according to search demand for specific concepts in the market. Three key areas of search were found: those that told us about what sort of products were being searched for (e.g. all the terminology used to describe the products), those that told us about the circumstances of the searcher (e.g. demographic, type and size of business), and those that told us about what sort of content they were looking for (e.g. 'reviews').

Concept Mapping

2945661
My client wanted a list of highly targeted long tail keywords for a competitive local market niche, with the goal of discovering which keywords have the most competitive value for Adwords campaigns. I used a combination of web research, competitor research and Google Adwords tools to create a list of 2,186 keywords with search volume for the target location and cpc values. These keywords were extensive, high quality and completely described how people search in the market niche in the target location. I also provided a list of notes and observations of key market concepts and segments.The client was very happy and gave me a 5 star review!

Comprehensive Long Tail Keyword Research

2925004
My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

My client wanted a full online market analysis in order to create a full scale content strategy. I analysed the market, conducting detailed keyword research and data analysis. I identified the audience, the key content concepts, and the best performers in the market. I conducted a full audit of the client's website and then created a strategy aligned to market opportunity. This resulted in the client restructuring their website, repurposing existing content and creating a large amount of new content. Their website quickly started to rank much better for a wide variety of search terms, visits to the website dramatically increased and conversion improved as a result of better targeting content to user needs. Attached is a fully redacted example of the consultancy deliverable. Large parts have been removed and this should serve as an example only.

Full market analysis and content strategy

2924976
This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

This project was conducted for a client in the US and involved keyword research, data analysis, market analysis and content strategy. As part of an ongoing content marketing strategy, my client wanted to know if it was worthwhile targeting keywords for small business financing niches in the US. I performed detailed keyword research and data analysis and found that there was very low search demand in the market. My client then asked me to prepare a presentation that would convince senior management to abandon this strategy in favour of earlier content recommendations that I had made to them. The evidence spoke for itself, the presentation was a success and the senior management agreed to continue with my original recommendations.

Keyword research and market analysis for content strategy

2924943
Concept map of a market created from keyword research, segmentation and analysis. This shows us how people search in the market, the language they use and the key concepts that construct the market. The map is ordered according to search demand for specific concepts in the market. Three key areas of search were found: those that told us about what sort of products were being searched for (e.g. all the terminology used to describe the products), those that told us about the circumstances of the searcher (e.g. demographic, type and size of business), and those that told us about what sort of content they were looking for (e.g. 'reviews').

Concept Mapping

5.0 · 2 Reviews
2 Reviews
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Benjamin B.

5.0

$250 USD

10 years ago

Competitor Analysis

Excellent job. We will use this freelancer in the future

Internet Marketing
SEO
Google Adwords
Search Engine Marketing

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L
Flag of

Benjamin B.

5.0

$130 USD

10 years ago

Long Tail Keyword Research for Google Adwords

Excellent job! VERY happy with this Freelancer and we hope to work with her in the future.

Internet Marketing
Google Adwords

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Experience

SEO and Data Consultant

Jun, 2016 - Present

•

10 years, 1 month

Freelance

Jun, 2016 - Present

•

10 years, 1 month

I provide strategy, consultation and research for all manner of online marketing and business presence. I perform SEO, content and online marketing analysis, research and audits to identify trends and opportunities and make recommendations based on my findings. I work with clients to manage and oversee the implementation of online strategy.

Jun, 2016 - Present

•

10 years, 1 month

Linkdex

Mar, 2015 - Jun, 2016

•

1 year, 3 months

Data Insight Consultant

Sep, 2015 - Jun, 2016

•

9 months

Consultancy for Linkdex clients: applying psychology, linguistic and semantic analysis to big data analytics to develop business intelligence solutions and new ways of understanding how consumers behave and interact with markets, products and brands. Working as part of the innovations team to develop methodologies and products for data analytics, both for the Linkdex platform and bespoke client solutions.

Insight Analyst

Mar, 2015 - Sep, 2015

•

6 months

Interpreting client requirements and performing SEO, content and online marketing analysis, research and audits to identify trends and opportunities and making recommendations based on findings. Developing actionable insight by analysing and interpreting large data sets scraped using internal and third party resources. Producing written, verbal and visual deliverables. Consultancy using data analysis, story-telling and critical thinking to develop solutions, processes and services.

Mar, 2015 - Jun, 2016

•

1 year, 3 months

Digital Marketing Consultant

Apr, 2014 - Sep, 2015

•

1 year, 5 months

Freelance

Apr, 2014 - Sep, 2015

•

1 year, 5 months

Creating digital strategies and solutions for a variety of clients. Conducting analytics, website and content audits. Project managing the roll out of strategies and campaigns, working with clients, their staff and other digital freelancers. Projects included managing the responsive redevelopment of an e-commerce website, conversion rate and website optimisation, content planning and creation, SEO, PPC campaigns, creating best practice and style guidelines, and social media strategy.

Apr, 2014 - Sep, 2015

•

1 year, 5 months

Education

Aarhus Universitet

2009 - 2012

•

3 years

MA Cognitive Semiotics

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Denmark

2009 - 2012

•

3 years

University of Exeter

2002 - 2005

•

3 years

BSc Theoretical Physics

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United Kingdom

2002 - 2005

•

3 years

Certifications

US English - Level 1

US English

Freelancer logo US (International) / English
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