Laura R. Profile

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$80 USD / hour

berlin,

germany

$80 USD / hour

It's currently 6:40 AM here

Joined April 25, 2024

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Laura R.

@Lauramas

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(0 reviews)

0.0

$80 USD / hour

berlin,

germany

$80 USD / hour

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Senior Art Director/Graphic Designer + Design Lead

Hi, I'm Laura! For about 10 years I have been working in brand and communication design with all sorts of clients. From independent ones like underground music labels, fashion brands, art institutions and film directors to agencies, start-ups and corporate clients such as Universal Music, Pinterest, Klarna, NYX Cosmetics, and more. This gives me a unique and versatile profile as I have been navigating between artistic and commercial work quite a lot. My expertise spans various areas of visual communication, including art direction for digital design and print design. I provide holistic solutions for visual identities in the areas of branding, editorial & logo & motion design, as well as art direction for image concepts and photo shoots. More recently I have also been involved in UI/UX, product design and design systems.

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Portfolio

Soy&Synth

At the agency RCKT I created these graphic posters for a party event at the agency.

Poster Design

Bringmeister

Henkel Digital Talent Program

For the xStarters platform by Volkswagen, the first stage of the pitch was to create different branding proposals for their public communication. I created 3 different proposals, 2 of them based on the Memphis style of design, and a thrid one based on sketchbooks and drafts by young teenagers.

xStarters Branding - Pitch proposals

For the xStarters by Volkswagen project, I created two differente routes for a new social media and print campaign they promoted in 2019.

xStarters Campaign

Soy&Synth

Poster Design

Bringmeister

Henkel Digital Talent Program

xStarters Branding - Pitch proposals

xStarters Campaign

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Experience

TRIBUTE BRAND

May 2023 - Present

As a Senior Brand Designer, I am responsible for a large part of what is related to Tribute Brand design and it's visuals . I am responsible for working on web and print visuals for campaigns, social media, marketing, sub-brands as well as brand materials. I am also involved in the UI/UX process of digital products. I also work on art direction concepts, from initial concept to full execution.

Self Employed

Jan 2020 - Present

As a freelance senior designer, I collaborate with diverse clients, ranging from agencies to startups, art collectives, and music labels. I create design concepts for pitches, campaigns, and brand development, execute tasks like art direction and graphic design, and coordinate projects with multidisciplinary teams. Additionally, I oversee project execution, train interns, manage workflows for a team of around 15 designers, and conduct hiring interviews for new team members.

SAP Fioneer

Oct 2021 - Feb 2023 (1 year, 4 months)

Oversaw SAP Fioneer's rebranding & website redesign: • Created innovative art direction concepts, communicated effectively. • Developed meticulous brand guidelines for consistency. • Designed & implemented responsive website. • Produced prototypes & precise production files. • Provided hands-on supervision & insightful feedback.