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Member since August 12, 2019
3 Recommendations


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Hi, I"M KELI ANDREA ROBINSON, I'm a warm and friendly communications professional with a M.A. in English and a decade of diversified experience in writing, editing, and content development. I'm a skilled writer because I'm an avid reader. I know flow — and lack thereof. My industry experience spans health and wellness, medical and dental, nonprofit, education, spirituality, real estate, environment, technology, transportation, and news. Specialties include website content, ebooks, and all types of marketing collateral. Experience with WordPress, Canva, and SEO best practices. Ongoing partnerships with small business owners welcome too! Whether you need help finding the forest or describing the trees, I look forward to working with your content and delivering it thoughtfully to your reader. Happy to discuss your project - please get in touch to discuss your requirements.
$60 USD/hr
52 reviews
  • 100%Jobs Completed
  • 76%On Budget
  • 72%On Time
  • 8%Repeat Hire Rate

Portfolio Items

Recent Reviews

  • image of Brent G. Project for Keli Andrea R. $50.00 USD

    “Thank you for the fast results”

  • image of Elangovan K. Proof-editor needed for eBook $110.00 USD

    “I was impressed with Keli's work, not only did she turnaround the project in double quick time within 48hrs as opposed to the 6 days agreed ealier, she delivered what she promised. I was impressed by her proof-editing skills. Not only did she corrected grammatical and structural errors, she proposed additions and changes that made the book an easier read and with that of course, I am hoping for more sales. With Keli you will never be disappointed.”

  • image of Brian L. Webite Word Smithing $250.00 USD

    “Keli provided what I need within the time she said she would, I would work with Keli again”

  • image of Evan M. looking for writer write an 1 page BIO for artist $70.00 CAD

    “Keli Thank you so much for your wonderful writing! it was my pleasure working with you. Your writing skills are amazing, you are very talented. I will definitely contact you again in case additional works needed. Thank you!”

  • image of Brian G. Ongoing Copywriter $70.00 USD

    “Excellent article and content. Keli was able to review my large copy brief and write an educated article.”

  • image of Antonio P. Copywriting for an online ERP home page (native English speaker) $50.00 USD

    “Fast and helpful. Good job.”



Mar 2019 - Jul 2020 (1 year)

- Lead copy direction for the MYCA & Discovery Questions/CCP Scripts scrum teams. - Analyze testing results to optimize copy for future campaigns. - Craft marketing assets including journal ads, emails, headlines, UX, servicing messaging, and claims. - Proofread assets to comply with the brand’s editorial and style guidelines. - Articulate creative concepts and rationale to other team members, stakeholders, and internal partners. - Manage multiple projects in a deadline-driven environment.

Marketing Copywriter

Oct 2018 - Apr 2019 (6 months)

- Solve communication challenges across three markets for CBS All Access (U.S., Canada, and Australia) - Co-developed and adapted to a new copy process with senior copywriter to streamline communication with a remote design and video team. - Collaborated with the project manager and the senior copywriter to improve kickoff meetings with creative team by enforcing copy action items and design assets needed/being used - Strong time management skills in regards to projects and urgent edits


Mar 2015 - Jul 2018 (3 years)

Produced conversion-driven, actionable copy for landing pages, emails, social media, videos, blog posts, banners, web pages, and tag lines. - Worked with external brand partners, applying third-party copy to product descriptions that encouraged audience segments to take action. - Adhered to nine brand editorial guidelines for consistency across all user experience-based content in all execution areas. - Wrote long- and short-form marketing collateral for media brands.

Content Strategist/Copywriter

Jan 2012 - Jan 2015 (3 years)

• Wrote, edited, and fact-checked copy for blog posts and press releases • Attended PR-sponsored events, NYFW shows, and industry conventions • Satisfied client content strategies by delivering successful influencer social campaigns • Created and maintained internal business resources and case studies • Coordinated with clients, talent, and internal team members regarding workflow and deadlines • Managed more than eight freelance writers and the editorial calendar on a daily basis

Chief Production Editor/Writer

Mar 2009 - Oct 2011 (2 years)

• Interviewed business owners and musicians: owner of the Heath Ledger co-owned Five Leaves cafe in Greenpoint, Brooklyn and drummer Brian Chase of the indie rock band Yeah Yeah Yeahs. • Developed, researched, and wrote original story ideas about North Brooklyn. • Managed writers and scheduled deadlines. • Oversaw the [login to view URL] Youtube channel and Facebook fan page. • Edited and uploaded articles written by the [login to view URL] news team to Wordpress CMS.


Bachelor of Arts in English

2002 - 2006 (4 years)

A Master of Arts in English

2006 - 2007 (1 year)


DMA Copywriting Essentials (2016)

Issuing authority DMA

DMA Copy-writing Essentials Issuing authority DMA Issued Feb 2016 No Expiration Date


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