Fast worker, passionate writer, and business partner to help deliver on your writing needs
I have in total more than 14 years of writing/communications experience spanning across editorial, marketing communications, internal communications, and public relations. During this time, I have developed content (writing and editing) for event keynotes/speeches, event running scripts, advertorials, advertisements, customer success stories, newsletters, brochures, e-mailers, etc. These cover various industries such as consumer research, real estate, education, healthcare, IT, etc.
My professional experience covers regional communications (internal and external), integrated marketing communications and journalism, all gained with well-established multinationals.
Over the last 10 years, I have helped to strategize and execute external and internal communication plans as well as client and business initiatives to support corporate vision and goals. This included developing content for C-level/senior executives, creating marketing collaterals and content, and driving media relations program and identifying opportunities for proactive media outreach.
o Strategized and executed external and internal communication plans as well as client and business initiatives to support Nielsen's vision and goals
o Drove media relations program and identified opportunities for proactive media outreach
o Managed marketing collaterals and content, e.g. website, branding banners, product sell sheets, and electronic mailers to increase brand awareness and provide sales support
Oct 2006 - May 2010 (3 years, 7 months)
o Developed and executed integrated marketing communication strategies and budgets in support of Hudson's nine recruitment practices to nurture client and candidate relationships
o Developed and implemented communication plans to raise Hudson's profile and position senior practice directors as industry experts, and manage day-to-day liaison with the media
o Responsible for client/candidate intimacy programs such as salary information guides, practice workshops, networking sessions and speaking
Arts and Social Sciences
National University of Singapore, 1994 - 1997
Simply Excellent Award
Received the Simply Excellent Silver Award for conceptualizing the theme, managing a team of 11 and overseeing the logistics of the annual employee event, which was attended by 200 regional and local staff