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EXPLORE
1.1
1.1
100%
$40 USD / Hour
・
Australia (2:33 PM)
・
Joined on March 6, 2012
$40 USD / Hour
・
Marketing all-rounder with broad experience across numerous industry sectors, covering end-to-end campaign management, copywriting, membership/customer acquisition and retention, project management and event marketing. Blends organisation and an eye for detail with the ability to remain flexible and focused on the bigger picture.
Verifications
On time
100%
On budget
100%
Accept rate
100%
Microsite - AIM Young Manager of the Year Award 2010
Microsite - AIM Young Manager of the Year Award 2010
Microsite - AIM Young Manager of the Year Award 2010
Microsite - AIM Young Manager of the Year Award 2010
Microsite - AIM Young Manager of the Year Award 2010
Microsite - AIM Young Manager of the Year Award 2010
Exceeded my expectations in terms of the quantity and quality of what was produced: so much so, that I'm considering extending my work with MarketItWrite to complete work on my tagline. Thanks very much for a great first freelance experience!
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Experience
Brand Manager - Personal Membership Acquisition and Engagement
Jun, 2010 - May, 2011
•
11 months
Australian Institute of Management NSW & ACT
Jun, 2010 - May, 2011
•
11 months
* Member engagement and acquisition campaigns * Reversed 4 year trend of membership decline in just 12 months (14% churn - 2.5% growth) * Event marketing - from seminars to major events (1000+ attendees) * Ran Young Manager of the Year Award (large integrated campaign) * Marketing communications * Project management
Jun, 2010 - May, 2011
•
11 months
Competitor Recruitment Manager
Oct, 2007 - Nov, 2009
•
2 years, 1 month
Sydney 2009 World Masters Games Organising Committee
Oct, 2007 - Nov, 2009
•
2 years, 1 month
* Worldwide marketing of Games, exceeding competitor target by 13% * Organisation and marketing of 30+ national and international roadshow events * Relationship management e.g. clubs, sporting associations, promotional partners, corporate organisations * DM/eDM campaigns * Marketing communications * Trade show presence * Presentations/media engagements
Oct, 2007 - Nov, 2009
•
2 years, 1 month
Australian Red Cross Blood Service
Oct, 2004 - Oct, 2007
•
3 years
Marketing Team Leader - NSW/ACT Youth Donor Program, Small Mobile Unit and Chatswood Donor Centre
Jul, 2006 - Oct, 2007
•
1 year, 3 months
* Consolidated Youth Donor Program (YDP) activities into a strategic annual program of events, campaigns and initiatives, achieving 50% growth in blood collections in under 3 years (90% growth in 16-18 yr market) * Managed two Marketing Coordinators (Small Mobile and Chatswood), with ultimate responsibility for the design and implementation of marketing strategies to meet daily blood collection targets * Produced and distributed quarterly Young Blood newsletter to 400 high schools * Secured YDP publicity
Marketing Coordinator - Small Mobile Unit and NSW/ACT Youth Donor Program
Oct, 2004 - Jul, 2006
•
1 year, 9 months
* Managed the Small Mobile Unit (SM) to attain daily collection targets, achieving a 7% surplus in 04-05 * Utilised a strategic approach to develop a daily visit schedule for the mobile unit * Implemented localised marketing strategies to attract new and regular donors, incorporating state-wide and national marketing campaigns as required * Fostered relationships with key clients including schools, corporate organisations, community groups, local councils, clubs and hospitals * Reached n
Oct, 2004 - Oct, 2007
•
3 years
Education
University of Technology, Sydney
1996 - 1998
•
2 years
BA in Human Movement Studies (Sports Management)
Australia
1996 - 1998
•
2 years
Certifications
US English
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