Mercedes L.

Fashion designer, entrepreneur and freelancer, passionate about fashion brand identity. Recognised for being meticulous and expeditious, exceptionally versatile to adapt and to achieve client vision by having a tailor-made approach. I work closely with my clients to plan and execute a design strategy for their new brand or help them realign their existing strategy. My work is focused on creating and building cohesive brands, with a unique concept, message and proposal, from the early stages of market research, through the collection design, to social media communication and presence. Having a holistic vision to understand brands and highlight their unique concept, I help design fashion collections that represent their values and identity. Areas of Expertise: - Fashion brand identity / Brand Styling / Creative Direction - Brand's mission, vision, message and core values. - Brand concept. - Market research and target market identification. - Collection designing. - Research of ethical manufacturers (onshore/offshore), selection and connection, product quality control and fittings tests. - Experienced communication with manufacturers (China, India, Indonesia, Perú, etc.) - Tech packs & spec sheets for manufacturing. - Fashion consulting & mentoring. I can help you with the previous steps of the design process: 1) Identifying your client target audience, your proposal, your possible competitors, and how you can stand out with your product. 2) Creating a strategy plan to visualise how you should sell your product and what would be the message of your brand. Then with the designing process itself: 3) Creating a meaningful clothing collection that is related to your ideal client and satisfies their needs. 4) Helping with the fabrics, colour palettes, etc. 5) Creating mood boards and conceptual panels. And finally with the manufacturing process: 6) Creating tech packs 7) Writing down all the specifications for the manufacturer. 8) Doing quality control tests for sampling production, etc. To summarise: - I am a garment technician and I have a solid knowledge of garment construction. - I am proficient in using Illustrator to create accurate and detailed digital sketches. - I have experience working with China, Indonesia, India, Perú, etc. Looking forward to working with you!