I’m building Notice Theory, a strategy-led creative business focused on helping brands communicate more clearly, present themselves better, and grow with more intention. Alongside that, I work directly with clients on practical freelance projects across marketing, content, websites, research and digital execution. So while the thinking matters to me, I’m also very hands-on. I can help with the actual work that needs to get done whether that’s improving a landing page, writing better copy, planning content, updating a Shopify or Webflow site, researching competitors, finding leads, or supporting a wider marketing project. A lot of clients need someone who can look at a business problem properly, not just complete one isolated task without context. That’s usually where I’m most useful. I like understanding what the business is trying to achieve, what may not be working, and then helping turn that into clear action. My work commonly includes: website updates and landing pages Shopify and Webflow work copywriting and messaging content planning and social media support market research and competitor research lead generation and online research website analytics and tracking support presentations, structured documents and marketing materials basic creative and short-form content support I’m especially well suited to projects that need both thinking and execution not just ideas, and not just random output. If you have a clear brief, I can get moving quickly. If the brief is still a bit messy, I can help bring structure to it and work out the best way forward.