[Google Ad-Words | Local SEO | Landing Page Design | Leads | Sales]
OFFERING CUSTOMIZED DIGITAL MARKETING PLAN FOR EVERY BUSINESS SIZE ACC. TO THEIR BUSINESS NEED, not selling marketing packages, believe in generating sales for my clients."
SKILLS - Search Engine Marketing, SEO, Social Media Marketing, Landing Page Designing, ROI Optimization.
INDUSTRY - Automobile, Insurance, Education, Health Care, Travel, Tech Support, Car Rental, Real Estate, Cleaning, e-commerce, Furniture etc.
EXPERTISE - Leads, Calls, Traffic, Branding, App Downloads, Media Sales (Impressions, CTR)
PLATFORM - Google Ad-Words, Facebook Ads, Instagram Ads, Bing Ads, Yahoo Gemini, Linkedin Ads
TOOLS - Google Analytics, Call Tracking Metrics, Sales Force, Ad-Words Editor, MS Office, Keywords Planner, SEM Rush, Google Trends, Google Search Console
CMS - Word-Press, Joomla, Zen Cart, Open Cart
PAID MARKETING PROCESS I AM FOLLOWING -
1) Business & Industry Analysis
2) Keyword/Audience Research
3) Campaign Planning & Structuring + Budget Allocation
4) Landing Page Optimization
5) Conversion / Call / Sales Tracking
6) Performance Reporting
SEO PROCESS I AM FOLLOWING -
1) Business Analysis/Keyword Research/Website Analysis/Competitor Analysis.
2) Meta Title Tag Optimization, Meta Description Tag Optimization, H1, H2, H3
Tag Optimization, URL Optimization, HTML Code Optimizing, Non-Index Able
Attributes Analysis, Image Alt Tag Optimization, XML Sitemap Optimization,
Page Indexing Issue, Hyperlink Analysis and Optimization, Checking
Canonicalization Error, Broken Links Analysis, Webpage Content
3) Google Analytics & Webmaster Tool Setup & Maintenance.
4) Local Directory Submissions, Social Bookmarking Submissions, Article
Submissions, Video & Image Submissions, Search Engine Submissions, Press
Release Submission, Classified Ads, Blogging.
5) Google Local Listing Submission and Optimization.
6) Weekly/Monthly Reporting & Analysis.
# Working on Ad-Words Accounts of CarDekho.com, BikeDekho.com, ZigWheels.com, TrucksDekho.com,
InsuranceDekho.com, CollegeDekho.com - Responsible for generating required Traffic/ Leads from PAN
# Budget Planning
# Campaign Strategies /Audience Strategies
# Team Handling and Training
ANALYST - PAID MARKETING
SOVEREIGN HEALTH GROUP, CALIFORNIA
Dec 2015 - Jul 2018 (2 years, 7 months)
# Main Role is to Generate Leads (Inbound Calls, Forms, Chats) for “Drug/Alcohol Rehab”, “Mental
Health” Treatments for one of the biggest Rehab Treatment Center in California, US (Sovereign Health).
# Managing Ad-Words/Bing Account of SovereignHealthCenter.us, SovCal.com, SovHealth.com,
SovFL.com, SovMentalHealth.com with Daily budget of $8-10K.
# Budget Planning
#Campaign Strategies /Audience Strategies
MANAGER - DIGITAL MARKETING
VS DIGITAL MEDIA, LONDON
Nov 2011 - Jun 2015 (3 years, 7 months)
# Managed Ad-Words Accounts of Various clients from different Verticals - Real Estate, Tech Support, CarRentals, Finance, Furniture etc.
# Budget Management on Daily Basis
# Responsible for SEO Projects
# Understanding the client’s requirement, business & create action plan for SEO, PPC accordingly.
# Team Handling
# Involved in presales & created proposal for SEO
# Managed SEO for websites built on Word Press, Joomla, Zen Cart CMS
POST GRADUATE DIPLOMA IN INFORMATION TECHNOLOGY
Symbiosis International University, India 2010 - 2012
BACHELOR OF TECHNOLOGY IN INFORMATION TECHNOLOGY
Uttar Pradesh Technical University, India 2005 - 2009