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@Shamonimulay
Flag of United States Alpharetta, United States
Member since September, 2012
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Shamonimulay 

I am a dynamic and creative Product Marketing Specialist with over 5 years of focused Marketing experience within the pharmaceutical sector. I also have a masters degree in Biochemistry and MBA in Marketing. My educational background helps me understand medical and healthcare products and use my analytical and critical thinking skills to market them. I am a hard working, capable, dedicated and an efficient marketer with a wide range of marketing experience including product/brand management (brand planning and strategy management), product launches, marketing communication (brand identity, message, logos, pneumonics), marketing tools (literatures, brochures, websites, creative brand reminders) market research and event planning. I am proficient with MS Office - Power Point, Word and Excel and also work with Illustrator. Personally I seek to constantly enhance my knowledge through new challenges and aim towards conquering each challenge with my fullest potential and take it to a successful conclusion.
$15 USD/hr
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Experience

Freelancer

Jan 2012

Create marketing campaigns and marketing collaterals.

Product Manager - Transplantation & Infection Management

Jun 2009 - Dec 2011 (2 years)

oStrategized and created brand plans for transplant and infection portfolio, successfully launching 2 innovator immunosuppressant brands in a competitive generic market with 19 existing brands. We achieved the 4th largest market share within the first year of launch. oPlanned and executed successful marketing and PR campaigns targeting specific segments, which led to product usage by top KOLs leading to about 70% denovo Liver transplant prescriptions. oManaged marketing events, tradeshows, conferences, m

Product Executive - International Marketing

Jan 2007 - Jun 2009 (2 years)

oHandled a diverse product/brand portfolio (OTC products, cardiac products, infection management) providing an opportunity to experience various therapeutic areas oCreated innovative marketing campaigns like 'Sugar-free cough syrup', 'Quality amoxiclav' and a pneumonic for a dewormer each increasing product growth. oLaunched 2 generic brands in cardiovascular and gynecological portfolio in international markets. oPlanned campaigns specific to geographies internationally, planned &

Education

MBA - Marketing

2005 - 2007 (2 years)

M.Sc - Biochemistry

2003 - 2005 (2 years)

Certifications

Nutrition for health promotion and disease prevention (2013)

UCSF

This course explored nutrition for optimal health outcomes and evidence-based diets for a variety of diseases. Participants studied emerging diet therapies, and learned about dietary interventions for healthy individuals and for those with specific health conditions.