- Identify competitive differentiators for use as foundation of marketing campaigns and materials - Pinpoint and obtain useable metrics to measure efficacy of each campaign effort; institute processes for continuing measurement - Develop and institute product launch strategies - Support sales team through ready access to accurate, up-to-date sales collateral, and through weekly calls with sales and support groups - Ensure proper audience is targeted by promotional pieces, and that all product data is re

- Successfully instituted web-based file management (SharePoint) and version control, with defined user roles, for internal collateral production team - Established continuing key performance indicators to measure efficacy of process and/or content improvements - Researched the usability of end-user documentation for point-of-sale solutions, and established guidelines for new, simplified content - Managed Product Communications team to create and maintain support documentation and internal communications

- Following recent corporate integration, managed effort to rebrand existing collateral with new logos and corporate identity - Created templates for collateral (Word and InDesign) to ensure consistency and speed production time - Designed and created all support collateral for new products. Reformatted existing collateral in InDesign from Quark Xpress and Corel Draw files. - Verified accuracy of existing collateral, and update as needed - Managed relationship with print vendors - Ensured accurate and