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Benny T.

@TheSuitSG

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For Immediate Hire

$50 USD / Hour

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Singapore (4:59 PM)

Joined on July 22, 2015

$50 USD / Hour

Ben runs The Suit - where he operates his freelance work. Before this, he was Deputy Director and Head of Corporate Marketing in Singapore Management University (SMU), directly responsible for the overall marketing function, including brand management, product marketing, retail marketing, customer research and engagement. He has won numerous awards, including the latest 5 across competitive categories from 2014 Marketing Magazine's Excellence in Advertising, Brand Awareness, Content Marketing, Integrated Marketing & Marketing Communications, MARKies 20142013 Acquia Partner Site of the Year for Higher Education and 2013 Mob-Ex's Best Brand Awareness, Best Integration of Mobile & Best Original Content Awards, amongst others. Ben holds a Master’s degree in Innovation from SMU and spend his free time improving his motion graphic skill.

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Experience

Founder

Apr, 2014 - Present

12 years, 3 months

The Suit

Apr, 2014 - Present

12 years, 3 months

Here at The Suit, we value the strong partnerships we’ve built with our clients and the international network of like-minded creatives and innovators that we meet along the journey. Perhaps there is such a thing as a perfectly integrated agency, just that our talents are not housed under the same roof. The future of advertising and marketing is collaborative.

Apr, 2014 - Present

12 years, 3 months

Singapore Management University

Sep, 2009 - Apr, 2014

4 years, 7 months

Head, Corporate Marketing

Apr, 2011 - Apr, 2014

3 years

Reported to the Vice President, OCCM. Responsible for the Corporate Marketing division. Key strategist, implementer and guardian of budget spend. Responsible for branding and marketing strategies across all media platforms. Reporting staff: 1 Digital Editor (Assistant Director), 1 Content Producer (Assistant Director), 1 Assistant Director - Marketing, 1 Senior Brand Manager, 2 Marketing Managers, 1 Digital Manager, 2 Retail Managers, 1 Designer, 2 Administrative Managers

Assistant Director, Admissions Office

Sep, 2009 - Mar, 2011

1 year, 6 months

Reported to the Director of Admissions, assisting with all aspects of the admissions and recruitment process. Responsible for the internal department development and management of admissions print publications, advertising, and marketing plan. Specific responsibilities include meeting enrolment goals, traveling to India, China and Indonesia for outreach activities, and speaking publicly to individuals, groups on and off campus. Reporting staff: 2 Admissions Managers

Sep, 2009 - Apr, 2014

4 years, 7 months

Regional Account Director

Aug, 2006 - Sep, 2009

3 years, 1 month

Young & Rubicam

Aug, 2006 - Sep, 2009

3 years, 1 month

Responsible for overall management of an account team assigned to specific clients. Served as the brand steward on determining the client’s strategic brand objectives & managing the internal team resources to best service the overall client account. Had oversight on day-to-day team performance and agency/client relationships of assigned accounts. Clients include local accounts like OCBC Bank, M1, & SMU, & regional LG Electronics account. Reporting staff: 2 Account Executives, 1 Account Manager

Aug, 2006 - Sep, 2009

3 years, 1 month

Education

Singapore Management University

2012 - 2013

1 year

Master of Science (M.Sc.) in Innovation

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Singapore

2012 - 2013

1 year

Lasalle-SIA College of the Arts

1994 - 1997

3 years

Visual Communications, Majored in Advertising

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Singapore

1994 - 1997

3 years

Qualifications

Babson Entrepreneurship Certificate in Innovation & Entrepreneurship

2012

Babson College

Babson College is the educator for Entrepreneurship of All Kinds. At Babson, we believe that entrepreneurship is applicable-and crucial-in organizations of all types and sizes, in established businesses as well as new ventures. Today, teams, divisions, and whole enterprises are striving to be more entrepreneurial.

2012

SMU Management Development Programme

2013

Singapore Management University

Due to the way most universities are organised, which is by disciplines, it is not a natural thing for members of staff to work across schools and departments. The Management Development Programme is the first but important step towards breaking down silos, and building up the opportunities for collaboration within teams and across the University to develop our talent and continue to generate innovative ideas that will help Singapore Management University to stay ahead.

2013

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