EXPLORE


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$50 USD / Hour
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Singapore (4:59 PM)
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Joined on July 22, 2015
$50 USD / Hour
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Ben runs The Suit - where he operates his freelance work. Before this, he was Deputy Director and Head of Corporate Marketing in Singapore Management University (SMU), directly responsible for the overall marketing function, including brand management, product marketing, retail marketing, customer research and engagement. He has won numerous awards, including the latest 5 across competitive categories from 2014 Marketing Magazine's Excellence in Advertising, Brand Awareness, Content Marketing, Integrated Marketing & Marketing Communications, MARKies 20142013 Acquia Partner Site of the Year for Higher Education and 2013 Mob-Ex's Best Brand Awareness, Best Integration of Mobile & Best Original Content Awards, amongst others. Ben holds a Master’s degree in Innovation from SMU and spend his free time improving his motion graphic skill.
Verifications

Pixel Art Poster

7Foods Online Delivery Website

Time-Lapse Video - Singapore Management University

Infographic Project for Singapore Management University

Eat Plate Love

Wordpress Site for Bakery eCommerce Shop

Pixel Art Poster

7Foods Online Delivery Website

Time-Lapse Video - Singapore Management University

Infographic Project for Singapore Management University

Eat Plate Love

Wordpress Site for Bakery eCommerce Shop
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Experience
Founder
Apr, 2014 - Present
•
12 years, 3 months
The Suit
Apr, 2014 - Present
•
12 years, 3 months
Here at The Suit, we value the strong partnerships we’ve built with our clients and the international network of like-minded creatives and innovators that we meet along the journey. Perhaps there is such a thing as a perfectly integrated agency, just that our talents are not housed under the same roof. The future of advertising and marketing is collaborative.
Apr, 2014 - Present
•
12 years, 3 months
Singapore Management University
Sep, 2009 - Apr, 2014
•
4 years, 7 months
Head, Corporate Marketing
Apr, 2011 - Apr, 2014
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3 years
Reported to the Vice President, OCCM. Responsible for the Corporate Marketing division. Key strategist, implementer and guardian of budget spend. Responsible for branding and marketing strategies across all media platforms. Reporting staff: 1 Digital Editor (Assistant Director), 1 Content Producer (Assistant Director), 1 Assistant Director - Marketing, 1 Senior Brand Manager, 2 Marketing Managers, 1 Digital Manager, 2 Retail Managers, 1 Designer, 2 Administrative Managers
Assistant Director, Admissions Office
Sep, 2009 - Mar, 2011
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1 year, 6 months
Reported to the Director of Admissions, assisting with all aspects of the admissions and recruitment process. Responsible for the internal department development and management of admissions print publications, advertising, and marketing plan. Specific responsibilities include meeting enrolment goals, traveling to India, China and Indonesia for outreach activities, and speaking publicly to individuals, groups on and off campus. Reporting staff: 2 Admissions Managers
Sep, 2009 - Apr, 2014
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4 years, 7 months
Regional Account Director
Aug, 2006 - Sep, 2009
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3 years, 1 month
Young & Rubicam
Aug, 2006 - Sep, 2009
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3 years, 1 month
Responsible for overall management of an account team assigned to specific clients. Served as the brand steward on determining the client’s strategic brand objectives & managing the internal team resources to best service the overall client account. Had oversight on day-to-day team performance and agency/client relationships of assigned accounts. Clients include local accounts like OCBC Bank, M1, & SMU, & regional LG Electronics account. Reporting staff: 2 Account Executives, 1 Account Manager
Aug, 2006 - Sep, 2009
•
3 years, 1 month
Education
Singapore Management University
2012 - 2013
•
1 year
Master of Science (M.Sc.) in Innovation

Singapore
2012 - 2013
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1 year
Lasalle-SIA College of the Arts
1994 - 1997
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3 years
Visual Communications, Majored in Advertising

Singapore
1994 - 1997
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3 years
Qualifications
Babson Entrepreneurship Certificate in Innovation & Entrepreneurship
2012
Babson College
Babson College is the educator for Entrepreneurship of All Kinds. At Babson, we believe that entrepreneurship is applicable-and crucial-in organizations of all types and sizes, in established businesses as well as new ventures. Today, teams, divisions, and whole enterprises are striving to be more entrepreneurial.
2012
SMU Management Development Programme
2013
Singapore Management University
Due to the way most universities are organised, which is by disciplines, it is not a natural thing for members of staff to work across schools and departments. The Management Development Programme is the first but important step towards breaking down silos, and building up the opportunities for collaboration within teams and across the University to develop our talent and continue to generate innovative ideas that will help Singapore Management University to stay ahead.
2013