EXPLORE

(0 reviews)

Charlie P.

@ThisIsCharlie

0.0

Digital, creative, content, brand & social

$55 USD / Hour

・

Canada (5:44 PM)

・

Joined on March 7, 2016

$55 USD / Hour

・

I am passionate about ideas and creativity, and also about delivering quality digital products and campaigns. I've worked with big brands including Penguin, Puffin and Ladybird books and Westfield shopping centres during the 2012 Olympics. I am working out of Vancouver and am available for ad hoc freelance projects. If you are interested in speaking to me about any projects or positions please get in touch. You can view my LinkedIn profile for recommendations I've received for previous work: ca [dot] linkedin [dot] com/in/hellocharlieparker Types of projects I can help with include: - Digital marketing campaigns & planning - Brand strategy - Community management social strategy - Ad campaign management - User journeys & wire-framing - Digital and content strategy - Creative campaign ideas and execution - Copywriting/blogging, proofreading & editing - Content production - video & audio - Product Management

Verifications

See all Copywriters in Canada

Portfolio

Campaign planning, creative ideas gen, video production, proofreading, talent outreach and coordination for Puffin Books' campaign for the 50th anniversary of Charlie and the Chocolate Factory.

This campaign was to reach the grown-up audience of adults who probably read the books when they were younger (and also liked to cook!).

The campaign included recipe cards, videos and loads of social media activity. Here's one of the videos we shot with author and chef Rachel Khoo:

https://www.youtube.com/watch?v=OglJJVYhycs

#WonkaJustDesserts campaign

2598036

Blog post on the nostalgia of cooking and recipes: http://penguinblog.co.uk/2013/10/25/penguin-cooks-the-past-cooking-from-the-archives/

Blogging for Penguin's cooking campaign

2598014

Blog post to help promote the new Clangers Books, featuring some incredibly hard knitting. I also wrote and designed a downloadable activity sheet to make your own Pom Pom Clanger from the leftover wool:

http://blog.ladybird.co.uk/2015/11/02/knitting-a-clanger-a-knit-one-purl-one-epic/

Blogging and knitting for Ladybird Books

2598003

Reviewed the Courtney Barnett London album launch in 2015 for Trebuchet Magazine:

http://www.trebuchet-magazine.com/courtney-barnett-likes-chairs/

Album launch review - Courtney Barnett

Campaign planning, copywriting, approval, script-writing, podcast and design management of Penguin Random House's summer consumer campaign. Working in partnership with Apple. This campaign included a podcast scripted by me - this podcast was the best-performing episode ever. The activity on Pinterest grew this owned channel to over 70,000 followers from under 5000.

#PenguinJourneys

2568900

My article following the launch of the new Penguin Random House consumer websites project that I was involved in between February and November 2015:

https://www.linkedin.com/pulse/penguin-books-launches-new-website-charlie-parker?trk=prof-post

Penguin Books launches new website

#WonkaJustDesserts campaign

2598036

Blogging for Penguin's cooking campaign

2598014

Blogging and knitting for Ladybird Books

2598003

Album launch review - Courtney Barnett

#PenguinJourneys

2568900

Penguin Books launches new website

Reviews

0 Reviews

No reviews to see here!

Lead Digital Content and Design Producer / Product Owner

Feb, 2015 - Nov, 2015

•

9 months

Penguin Random House

Feb, 2015 - Nov, 2015

•

9 months

This ambitious project sought to bring all of Penguin Random House’s websites and catalogues together for the first time. I initially joined as a producer in the design and development phase - though my role quickly expanded to be Product Owner for the children's brand websites. I worked across brand & content strategy. The team was working with both agile and waterfall methodologies, using tools like Basecamp, Slack and Invision to collaborate and communicate. This project launched early 2016 .

Feb, 2015 - Nov, 2015

•

9 months

Brands Digital Manager

Jan, 2014 - Jul, 2014

•

6 months

Penguin Random House

Jan, 2014 - Jul, 2014

•

6 months

This role was designed to make the most of Penguin’s incredible brand awareness, and to think about how the business could leverage this in a new and exciting way. The focus was on creative digital campaigns, high quality content, big partnerships and working across the business to achieve greater impact in our digital marketing.

Jan, 2014 - Jul, 2014

•

6 months

Digital Marketing Manager

May, 2011 - Jan, 2014

•

2 years, 8 months

Penguin

May, 2011 - Jan, 2014

•

2 years, 8 months

Digital strategy and digital marketing for Penguin Children’s and Penguin.co.uk. My role involved working across web product management, project management, campaign development and creation, and community management. As well as this, I worked closely with the children’s division across a multitude of marketing and PR campaigns, providing expertise, analytics insight as well as creative and strategic input.

May, 2011 - Jan, 2014

•

2 years, 8 months

The University of Reading

2002 - 2005

•

3 years

BA (Honours) English 2:1

United Kingdom

2002 - 2005

•

3 years