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Guía de Cristianos (Guide on Christianity)Aug 2011
-Generate four to eight articles per month in Spanish on Christianity for an audience composed of new believers and information seekers, who are interested in learning about this faith. -Promote articles via blog posts, social media and newsletters. -Ability to develop content from brainstorming phase to publication with limited supervision. -Experience using search engine optimization techniques.
Director of CommunicationsAug 2011
-Handle all media and community relations for various projects. -Generate content for television and radio programs, including script writing, directing talent, coordinating programing and sponsors. -Develop marketing campaigns and materials, including social media.
Community Relations CoordinatorAug 2009 - Jun 2011 (1 year)
-Assist in coordinating and promoting the local Red Kettle Campaign. -Media relations skills generated positive publicity for the organization in all major local media venues. -Successfully established a social media presence that has expanded the local Salvation Army’s reach to a younger demographic via Facebook and Twitter. -Ability to work within established budgets to coordinate fundraising and volunteer events. -Managed and updated website content and quarterly newsletter.
Public Relations SpecialistJan 2008 - Aug 2009 (1 year)
-Coordinate and execute public relations activities for clients such as media interviews and placements. -Developed talking points for clients prior to interviews to ensure targeted messages were delivered effectively via media opportunities. -Assist in the coordination of special events such as ribbon-cuttings, golf tournaments and luncheons. -Contribute content for other publicity materials such as social media sites as well as traditional websites.
Business Outfielder/Staff writerJan 2007 - Jan 2008 (1 year)
-Composed business briefs and other business related content for the Sunday and Monday publications. -Responsible for weekly article featuring interviews with executives leading the top companies in Rochester. -Contributed content for other departments within the newsroom such as the Data Desk and Metro.