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Casino and Games Jr. Product ManagerApr 2014
•Developed the market research and defined the strategy to enter a new country, which is the main new market for the company in 2015. •Conducted the market research for the new mobile site. Coordinated the implementation. •Completed the market research for website UX redesign. •Define the product roadmap. Monitor and analyze regularly the main KPIs. •Work jointly with the marketing team to define and implement the marketing campaigns. •Analyze player behavior and game performance.
Consulting and Strategy project post MBASep 2013 - Jan 2014 (4 months)
•In a 4-month period the company increased: total revenues by 30%, deliveries and wholesale sales by 290%, wholesale clients by 65% and social network engagement. Reduced production times. •Launched the first ecommerce website, created an online production system, started mailing campaigns, hired 3 employees, designed the first wholesale presentation and new marketing material. •Completed a market research for the company's first high street shop, opened in Richmond in Nov 2013.
Product ManagerApr 2011 - Mar 2012 (11 months)
•Responsibie of the monetization of the game. Supervised the full team of 70 employees across the different functions: Managed the game economy. Evaluated payment page and price points to increase conversion. •Prioritized and defined the roadmap and long-term strategy of a leading company game (peak of $1.5M monthly revenue, 3M Daily Active Users, 5M Monthly Active Users and 20% avg. stickiness.). •Lead one of the main games of the company. •Implemented campaigns that increased revenues by 7x.
Co-Founder and ManagerJun 2009 - Apr 2011 (1 year)
•Built a successful business with the highest standards in the industry, which was ranked among top 200 hotels in Argentina in 2011 by the most prestigious media company in the country and received the last 3 years the “Traveller’s Choice Award” by TripAdvisor (13, 14 & 15). •Completed project under budget. •Managed construction, design and decoration and layout. Analyzed all financial information. •Responsible for hiring and training employees, and establishing HR policies.
Marketing ResponsibleJun 2009
•The hotel was recognized in several magazines, newspapers and blogs. It is top ranked in the main reservation system. • Develop and implement all the marketing strategy of the company. Designed and built the current website. Responsible for all social media activity. Created Google AdWords and Facebook Ads. Design, implement and send a monthly newsletter. Define pricing and promotions. •Built a recognized brand from from scratch. Keep high occupancy rate.
Research AnalystMar 2007 - Mar 2010 (3 years)
•Recommendations led to multi-million dollar investments. •Voted number one Argentina research team by Institutional Investor in 2007 and 2009. •Developed complex financial models and completed in-depth analysis for the entire utilities sector in Argentina and Chile using a variety of valuation methods. Took into account historical economic and financial data. •Presented results directly to the Latin America head of research.
Financial AnalystOct 2005 - Oct 2006 (1 year)
•Budget control, departmental analysis, elaboration of monthly reports for US headquarters, active participation in the development of budget models.