Being a Certified Digital Marketing Strategist from Indian Institute of Management, Calcutta, India (one among the acing 50 business schools in the world today), and with an experience contouring of over 8 years, I add an edge to my clients’ profiles by building brands around them with time-tested ideas, expressions and marketing moves that are Transparent and that Work.
My areas of proficiency include,
✅ Social Media Marketing (Facebook, Instagram, YouTube & Twitter Marketing)
1. Building target market persona
a. Understanding client product/services and building target market accordingly
b. Building client databases for future mining (formatting them as per ad)
c. Developing useful content mix for organic reach
2. Page Building
a. Social Media Profile/Page building
b. Employing Social Media automation tools like Automated Messages,
Facebook Pixel & connecting E-commerce platform, like Shopify, etc.
3. Running Ad-Campaigns
a. Ad Campaign specific content
b. Ad Campaign objectives - Brand Awareness, Generating Traffic and Message,
Generating Leads, Conversions, etc.
c. Running A/B testing and multiple ad sets to optimize ads with the support of
Remarketing and Lookalike audience
✅ Google Ads
1. Building Strategy and Goals
a. Create Google Ads from scratch
b. Market, Keyword, Competitor and Budget Analysis
a. Mapping and Bidding Keywords
b. Setting Conversion Track and Linking them with other platforms
c. Audience and Location Selection
d. Building Landing Page for Ads
e. Ad Copies variations created for optimization
f. Extensions developed after Analysis
3. Management, Monitorization and Optimization of Google Ads done on regular
✅ Search Engine Optimization (White Hat SEO)
1. Analyze and Do SEO Audit Report
2. Perform On-Page SEO like Meta Tags, Site Map, Robot.txt, et al
3. Conduct Off-Page SEO with the support of backlinks, comments, classified listing, et al
4. Develop SEO friendly content by using relevant keywords
We develop and share Customization Performance Reports every bi-weekly or monthly for each pedestal.
Let’s come together to build brands and redefine your ROIs with Digital Marketing.
It’s actionable. It’s transparent. It’s revolutionary.
Established in 2017 in India, Get You At is a digital marketing agency focusing on working with start ups and small firms in the field of Digital Marketing - Social Media Marketing, Google Ads and Search Engine Optimisation.
Beyond Average Educational Research Pvt. Ltd.
Jun 2016 - Present
Online Tutoring is a Kolkata based firm providing online cum offline tutoring to students in US, UK and Australia. We provide assignment and courses help in various subjects for undergraduate and post graduate level student.
Coach On Couh
Oct 2013 - Jun 2016 (2 years, 8 months)
Holistic learning provides students help with their assignments and courses.
Executive Program, Digital and Social Media Marketing
Indian Institute of Management, Calcutta, India 2020
(Less than a year)
Bachelors of Commerce (Accounts Hons)
University of Calcutta, India 2002 - 2005
CFA Level 1
CFA Institute of USA
There are three levels to be a qualified CFA under CFA Institute of USA regime.
I have cleared the first level.
MBA in Finance
Completed 2 years of MBA in Finance from one of top 20 B-Schools in India