PURLFROST S.r.l. London - UK GRAPHIC DESIGNER Purlfrost is a company which produces window film, bespoke wall covering, wallpaper and stickers. I was hired by this company to work on: - a new range of murals featuring categories such as Office, Landmarks, Maps etc., which must cater to most tastes ; - bespoke artworks according to customer requirements; - create direct mails campaign; - development of the look and feel of the company web site.

Aware Soho is a London based apparel brand for men that was established in 2001. My work as graphic designer involved creating the corporate identity for the company. I worked directly with the owner, the factory, the web developer, etc. which entailed a wide range of tasks. - creating original artwork for our apparel (t-shirt prints, labels, elastic bands for underwear), illustrating garments, placement patterns, repeat patterns etc.; - designing advertisements, brochures, newsletters, flyers and packaging. Being Aware Soho a small business I had to create my artworks/ideas taking in account a limited budget to advertise and promote the brand.; - working with a range of media, including photography, in order to create final artwork; - ensuring consistency with the brand ethos and keeping up to date with industry trends; - producing graphic content for the website such as page layouts, emails, newsletters, and flash banners. We changed and optimised the website through the years and boosted the presence on the Internet achieving two sales per day compared to one sale per month when we started. These results were achieved through excellent design, detailed reading of Google Analytics, advertising, affiliate marketing and building the brand’s image. Aware Soho is a London based apparel brand for men that was established in 2001.