CORE COMPETENCIES
- Business consulting - Business Plans
- Online Marketing - Market Research
-Product and Brand Management - Competitive Analysis
- Market Strategies -Consumer Behavior
- Advertising and Sales Promotion -Internet Marketing
- Industrial Marketing -Website Designing
-Banner Design -Graphics and Animation
-Designing of Marketing Collaterals -Article Writing
PROJECTS ACCOMPLISHED:
1.Dissertation project for the duration of Dec ’09 to Feb ’10.
Project: Employee attrition in BPO.
• Carried out intensive market research to study the key factors involved in the attrition in the BPO – IT Sector and to discuss the measures undertaken to curtail employee attrition in India BPO Industry.
Key Findings:-
1) To retain the employees provide more options in the work profile and have frequent training and development programmes to help sustain employees’ interest with good pay package.
2) The industry is currently undergoing a growth of 25-30% per annum which would see a further spurt in coming five years. India produces about a million graduates annually and BPO companies take up about 6-7% of the whole.
2. Worked with the best Government Organization as a Marketing Consultant.
Council of Scientific and Industrial Research, New Delhi for the duration of 1 May ’09 to June ‘09
Project: Market expansion of Solar powered Rickshaw, Soleckshaw launched by CSIR.
• Evaluating and understanding the success of Technology of Soleckshaw and determine the average penetration of Soleckshaw in society.
Key Findings:-
1) Soleckshaw is an eco friendly technology having good comfort level and visible appeal.
2) Soleckshaw has less penetration in the market and needs more promotional activities.
3. Project in Market Research.
Title : Media: A reality or an Illusion?
• To Study that is Media deviating from the laws, ethics and principles that it should follow?
Key findings:-
1) Time and again, the media has been blamed for incorrect reporting.
2) Media is deviating from the laws, ethics and principles that is should follow.
4. Project on Strategic Management.
Title: Analysis on Beverage Industry.
• To make the Porter’s Five Force model, SWOT Analysis and Consumer Behaviour on Beverage Industry.
Key Findings:-
1) The Beverage Industry continues to grow at a fast pace.
2) There are some limitations to this industry but by using ,marketing mix consumer are influenced to purchase more products.
5. Project in Total Quality Management.
Title : Quality standards in Mother Diary.
• To Study the different Quality Certifications of Mother Diary and their efforts to maintain these Quality Standards.
Key Findings:-
1) ‘Mother Dairy’ is the largest liquid milk brand in Asia. It started its operations in 1974 under the Operation Flood programme of the National Dairy Development Board. Mother Diary, Delhi is IS/ISO- 9002 & IS-15000 (HACCP) certified organisation.
2) At Mother Dairy, processing of milk is controlled by process automation whereby state-of-the-art microprocessor technology which helps it to maintain the quality standards.
6.Project in Advertising.
Tilte : The Study of Advertisement on Radio
• To find out about the current scenario of the radio industry and the reasons for a stunted growth of the industry.
Key Findings:-
1) Consumers spend 85% of their time with ear-oriented media, such as Radio.
2) Radio's share in the total advertising budgets of companies is likely to grow from 2 per cent to 5 per cent. With an expected growth rate of about 10 to 12 per cent every year.
3) Radio is the least cost medium and it helps to reach mass audience with various backgrounds.
4) Radio offers tremendous opportunities for advertisers and media planners need to explore various options by which they can effectively use radio in their media mix.
7. Project with Samsung Pvt. Ltd, Marketing Division.
Title : Market potential of LCD’s and PDP.
• To make a detailed study of LCD’s & PDP’s in terms of its Market Size and Future Market Growth Potential and to record the counter size as well as the different brands kept by different dealers in respect to LCD’s & PDP’s.
• Key Findings:-
1) SAMSUNG has got one of the strongest Distribution Channel, by having its dealers whole across Delhi which includes both the Exclusive showrooms as well as the Multiple brand showrooms.
2)Delhi market is found that SAMSUNG has got the highest market share in LCD’s (37.19%) as well as in PDP’s (26.29%).
3)SAMSUNG has to increase the market share for LCD’s & PDP’s, the company has to take various steps like offering differentiated product, educating customers through road shows and other advertising mediums and also by giving appropriate knowledge by means of demonstration at our Brand show rooms and AV stores.
ACHIEVEMENT AND CERTIFICATIONS
• Certified in English and Communication Course
• Beginner in French Language.
• Certified in Behavioural Science Course which includes:
- Self Management Skills
- Emotional Competence
- Positive Attitude
- Communication Competence
- Team Spirit
- Conflict Management Skills
• Certified in Quality Management System and scored 80%.
ACADEMIC QUALIFICATIONS:
• Scored 6.7 percentile in MBA in Marketing from Amity University. (2010)
• Scored 7.93 percentile in Bsc. (H) Biotechnology from Amity University. (2008)
• Secured 75% in 12th from CBSE Board, Balwant Ray Mehta, New Delhi. (2004)
• Secured 72% in 10th from CBSE Board, Lady Irwin School, New Delhi (2002)
