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Account ManagerFeb 2015
Brands: HSBC Commercial Banking, BCT Financial Ltd., Alcon Hong Kong Ltd. (Ciba Vision), GSK (Sensodyne & Polident) - Obtain solid digital and media experiences through managing different 360 advertising campaigns - Crack creative briefs with creative teams so to deliver outstanding creative ideas within bounds and under tight timelines - Secure jobs' revenues so to enhance the financial growth of the company
Account ExecutiveJul 2013 - Jan 2015 (1 year)
Brands: Abbott, Wellcome, BCT Financial Ltd. - Handled over 30 advertising campaigns across different categories from ATL and BTL with assured quality and accuracy on schedule and budget independently - Managed Wellcome’s “Like Always” Branding Campaign which successfully hit a record-high brand liking and contributed double-digit-growth in sales - Responsible for BCT Financial Ltd.’s re-branding campaign from research to creative presentation, from corporate identity to communication execution - Successfully built Client’s and internal trust with outstanding performance in project management, creative presentation, support provision and negotiation - Delivered precise briefs and provide insights to creative and production teams - Had the experience of 2-month secondment in Wellcome’s Sales and Marketing Department
Freelance DesignerMar 2012 - Mar 2013 (1 year)
- Designed 5 different bookmarks for free distribution. - Designed the booklets and certificates for their award ceremony.
Publicity SecretarySep 2010 - Sep 2011 (1 year)
- Responsible for all promotional affairs - Designed posters, banners, and leaflets. - Managed website.