A web development and marketing specialist is responsible for designing, building, and maintaining websites, as well as creating and executing marketing campaigns to promote them.
They work closely with clients or company stakeholders to understand their goals and objectives, and use that information to create effective web designs and marketing strategies. Web development tasks may include coding in languages such as HTML, CSS, and JavaScript, as well as using content management systems and e-commerce platforms. Marketing tasks may include search engine optimization (SEO), social media management, email marketing, and pay-per-click advertising.
Strong communication and project management skills are important for success in this role.