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Clero F.

@arkhancjr

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Graphic and Digital Designer - high skills in Editorial Design.

$15 USD / Hour

・

Flag of

Brazil (9:31 AM)

・

Joined on August 1, 2013

$15 USD / Hour

・

I have worked as a graphic designer for 15 years, the last nine of which have been as art director. My focus is primarily in publishing, graphic design and corporate brand identity. I was a finalist in several editions of the Jabuti Award (the highest award in Brazilian publishing), in the categories ”Cover" and "Graphic Design". Among my main clients are Kaiser Brewery (Bavaria, Xingu and Summerdraft brands), BMW, Yahoo, McDonald’s, Butantan Institute, Pelé Museum and Magma Cultural. - Book cover - Editorial design - Graphic design - Art direction - Corporate Brand Identity - UI design

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Portfolio

Portfolio

2583433
My client wanted a logotype and a interface redesign to a web application that helps students, teachers and managers to achieve educational content and analytical tools combined with a secure social network (for educational use only) For the logotype, I used a comic balloon meaning the social network function. I added a spot in this balloon to look like a face. The typography was Officina Sans. For the interface, I used a clear layout in a 12 columns grid and converted various information in infographics to reach a easily assimilation and loading. The result was a new interface which reached 82% approval in an internal survey and 14% reduction in traffic.

Faceduc - logotype and interface

My client wanted a logotype and a interface redesign to a web application that helps students, teachers and managers to achieve educational content and analytical tools combined with a secure social network (for educational use only) For the logotype, I used a comic balloon meaning the social network function. I added a spot in this balloon to look like a face. The typography was Officina Sans. For the interface, I used a clear layout in a 12 columns grid and converted various information in infographics to reach a easily assimilation and loading. The result was a new interface which reached 82% approval in an internal survey and 14% reduction in traffic.

Faceduc - logotype and interface

My client wanted a logotype and a interface redesign to a web application that helps students, teachers and managers to achieve educational content and analytical tools combined with a secure social network (for educational use only) For the logotype, I used a comic balloon meaning the social network function. I added a spot in this balloon to look like a face. The typography was Officina Sans. For the interface, I used a clear layout in a 12 columns grid and converted various information in infographics to reach a easily assimilation and loading. The result was a new interface which reached 82% approval in an internal survey and 14% reduction in traffic.

Faceduc - logotype and interface

My client wanted a logotype and a interface redesign to a web application that helps students, teachers and managers to achieve educational content and analytical tools combined with a secure social network (for educational use only) For the logotype, I used a comic balloon meaning the social network function. I added a spot in this balloon to look like a face. The typography was Officina Sans. For the interface, I used a clear layout in a 12 columns grid and converted various information in infographics to reach a easily assimilation and loading. The result was a new interface which reached 82% approval in an internal survey and 14% reduction in traffic.

Faceduc - logotype and interface

2583424
The publisher wanted a new cover and layout to this new edition of the book that tells about a man in a rediscovery trip with some friends aboard a schooner. After reading some book excerpts, I created this book cover that, using blue tints, represents the melancholic atmosphere and the renovation spirit. The book is available in Brazilian Amazon. http://www.amazon.com/O-barqueiro-Paraty-Portuguese-Edition-ebook/dp/B011A3BGAS

O Barqueiro de Paraty – eBook cover and layout

2583419
I challenge myself to built the logo of my studio as an ambrigram. To do it, I need to create numerous sketchs and a lot of traces in Adobe Illustrator. http://www.areestudio.com.br

Àre Estudio - brand design

2583411
My client wanted a logotype redesign to a conservative movement that organize parades and online petitions to a political change. I created an icon using the Brazillian flag (as if it were unfurled) and forming the B and C initials. This icon can be used isolated or with the typography.

Brazillian Conservative Movement - logotype

My client wanted a logotype redesign to a conservative movement that organize parades and online petitions to a political change. I created an icon using the Brazillian flag (as if it were unfurled) and forming the B and C initials. This icon can be used isolated or with the typography.

Brazillian Conservative Movement - logotype

My client wanted a logotype redesign to a conservative movement that organize parades and online petitions to a political change. I created an icon using the Brazillian flag (as if it were unfurled) and forming the B and C initials. This icon can be used isolated or with the typography.

Brazillian Conservative Movement - logotype

2583406
The publisher wanted a book cover and layout for this amazing project. Pelé is my favorite soccer player and is a global sports icon. I choose a picture by Marcio Scavone that shows Pelé with a laurel wreath, representing his transition from human to myth. In layout I used a contrasted grid that combine solid text blocks with handwritten subtitles and quotes, integrated with many antique pictures. The result was a book with large amount of text and pictures that can be easily read and appreciated.

Second Half: From Idol to Myth – book cover and layout

The publisher wanted a book cover and layout for this amazing project. Pelé is my favorite soccer player and is a global sports icon. I choose a picture by Marcio Scavone that shows Pelé with a laurel wreath, representing his transition from human to myth. In layout I used a contrasted grid that combine solid text blocks with handwritten subtitles and quotes, integrated with many antique pictures. The result was a book with large amount of text and pictures that can be easily read and appreciated.

Second Half: From Idol to Myth – book cover and layout

The publisher wanted a book cover and layout for this amazing project. Pelé is my favorite soccer player and is a global sports icon. I choose a picture by Marcio Scavone that shows Pelé with a laurel wreath, representing his transition from human to myth. In layout I used a contrasted grid that combine solid text blocks with handwritten subtitles and quotes, integrated with many antique pictures. The result was a book with large amount of text and pictures that can be easily read and appreciated.

Second Half: From Idol to Myth – book cover and layout

The publisher wanted a book cover and layout for this amazing project. Pelé is my favorite soccer player and is a global sports icon. I choose a picture by Marcio Scavone that shows Pelé with a laurel wreath, representing his transition from human to myth. In layout I used a contrasted grid that combine solid text blocks with handwritten subtitles and quotes, integrated with many antique pictures. The result was a book with large amount of text and pictures that can be easily read and appreciated.

Second Half: From Idol to Myth – book cover and layout

The publisher wanted a book cover and layout for this amazing project. Pelé is my favorite soccer player and is a global sports icon. I choose a picture by Marcio Scavone that shows Pelé with a laurel wreath, representing his transition from human to myth. In layout I used a contrasted grid that combine solid text blocks with handwritten subtitles and quotes, integrated with many antique pictures. The result was a book with large amount of text and pictures that can be easily read and appreciated.

Second Half: From Idol to Myth – book cover and layout

2583389
My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

2583433
My client wanted a logotype and a interface redesign to a web application that helps students, teachers and managers to achieve educational content and analytical tools combined with a secure social network (for educational use only) For the logotype, I used a comic balloon meaning the social network function. I added a spot in this balloon to look like a face. The typography was Officina Sans. For the interface, I used a clear layout in a 12 columns grid and converted various information in infographics to reach a easily assimilation and loading. The result was a new interface which reached 82% approval in an internal survey and 14% reduction in traffic.

Faceduc - logotype and interface

My client wanted a logotype and a interface redesign to a web application that helps students, teachers and managers to achieve educational content and analytical tools combined with a secure social network (for educational use only) For the logotype, I used a comic balloon meaning the social network function. I added a spot in this balloon to look like a face. The typography was Officina Sans. For the interface, I used a clear layout in a 12 columns grid and converted various information in infographics to reach a easily assimilation and loading. The result was a new interface which reached 82% approval in an internal survey and 14% reduction in traffic.

Faceduc - logotype and interface

My client wanted a logotype and a interface redesign to a web application that helps students, teachers and managers to achieve educational content and analytical tools combined with a secure social network (for educational use only) For the logotype, I used a comic balloon meaning the social network function. I added a spot in this balloon to look like a face. The typography was Officina Sans. For the interface, I used a clear layout in a 12 columns grid and converted various information in infographics to reach a easily assimilation and loading. The result was a new interface which reached 82% approval in an internal survey and 14% reduction in traffic.

Faceduc - logotype and interface

My client wanted a logotype and a interface redesign to a web application that helps students, teachers and managers to achieve educational content and analytical tools combined with a secure social network (for educational use only) For the logotype, I used a comic balloon meaning the social network function. I added a spot in this balloon to look like a face. The typography was Officina Sans. For the interface, I used a clear layout in a 12 columns grid and converted various information in infographics to reach a easily assimilation and loading. The result was a new interface which reached 82% approval in an internal survey and 14% reduction in traffic.

Faceduc - logotype and interface

2583424
The publisher wanted a new cover and layout to this new edition of the book that tells about a man in a rediscovery trip with some friends aboard a schooner. After reading some book excerpts, I created this book cover that, using blue tints, represents the melancholic atmosphere and the renovation spirit. The book is available in Brazilian Amazon. http://www.amazon.com/O-barqueiro-Paraty-Portuguese-Edition-ebook/dp/B011A3BGAS

O Barqueiro de Paraty – eBook cover and layout

2583419
I challenge myself to built the logo of my studio as an ambrigram. To do it, I need to create numerous sketchs and a lot of traces in Adobe Illustrator. http://www.areestudio.com.br

Àre Estudio - brand design

2583411
My client wanted a logotype redesign to a conservative movement that organize parades and online petitions to a political change. I created an icon using the Brazillian flag (as if it were unfurled) and forming the B and C initials. This icon can be used isolated or with the typography.

Brazillian Conservative Movement - logotype

My client wanted a logotype redesign to a conservative movement that organize parades and online petitions to a political change. I created an icon using the Brazillian flag (as if it were unfurled) and forming the B and C initials. This icon can be used isolated or with the typography.

Brazillian Conservative Movement - logotype

My client wanted a logotype redesign to a conservative movement that organize parades and online petitions to a political change. I created an icon using the Brazillian flag (as if it were unfurled) and forming the B and C initials. This icon can be used isolated or with the typography.

Brazillian Conservative Movement - logotype

2583406
The publisher wanted a book cover and layout for this amazing project. Pelé is my favorite soccer player and is a global sports icon. I choose a picture by Marcio Scavone that shows Pelé with a laurel wreath, representing his transition from human to myth. In layout I used a contrasted grid that combine solid text blocks with handwritten subtitles and quotes, integrated with many antique pictures. The result was a book with large amount of text and pictures that can be easily read and appreciated.

Second Half: From Idol to Myth – book cover and layout

The publisher wanted a book cover and layout for this amazing project. Pelé is my favorite soccer player and is a global sports icon. I choose a picture by Marcio Scavone that shows Pelé with a laurel wreath, representing his transition from human to myth. In layout I used a contrasted grid that combine solid text blocks with handwritten subtitles and quotes, integrated with many antique pictures. The result was a book with large amount of text and pictures that can be easily read and appreciated.

Second Half: From Idol to Myth – book cover and layout

The publisher wanted a book cover and layout for this amazing project. Pelé is my favorite soccer player and is a global sports icon. I choose a picture by Marcio Scavone that shows Pelé with a laurel wreath, representing his transition from human to myth. In layout I used a contrasted grid that combine solid text blocks with handwritten subtitles and quotes, integrated with many antique pictures. The result was a book with large amount of text and pictures that can be easily read and appreciated.

Second Half: From Idol to Myth – book cover and layout

The publisher wanted a book cover and layout for this amazing project. Pelé is my favorite soccer player and is a global sports icon. I choose a picture by Marcio Scavone that shows Pelé with a laurel wreath, representing his transition from human to myth. In layout I used a contrasted grid that combine solid text blocks with handwritten subtitles and quotes, integrated with many antique pictures. The result was a book with large amount of text and pictures that can be easily read and appreciated.

Second Half: From Idol to Myth – book cover and layout

The publisher wanted a book cover and layout for this amazing project. Pelé is my favorite soccer player and is a global sports icon. I choose a picture by Marcio Scavone that shows Pelé with a laurel wreath, representing his transition from human to myth. In layout I used a contrasted grid that combine solid text blocks with handwritten subtitles and quotes, integrated with many antique pictures. The result was a book with large amount of text and pictures that can be easily read and appreciated.

Second Half: From Idol to Myth – book cover and layout

2583389
My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

My client wanted cover and layout to an art book that brings together chefs cooking, renowned architects and Brazilian celebrities. The pictures were taken by photographer Gabriel Matarazzo and have saturated and contrasting colors. I did a hard cover that uses the very architectural iconography to illustrate a stove (visible only in high relief), linking the two main audiences book: cooking lovers and interior design. In the layout, I used a typeface (Helvetica Neue) simple ways to highlight the wonderful images. I chose a color palette for each test in order to highlight the colors of photographs and serve as a setting for the reader. The result was a book signed by critics or listed among the reference works for interior designers.

Design Gourmet - Book cover and layout

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Experience

Art Director and Graphic Designer

Oct, 2003 - Oct, 2015

•

12 years

Magma Cultural

Oct, 2003 - Oct, 2015

•

12 years

Art director and project leader. I was involved in creative process, layout, designers team coordination and print press monitoring to produce books and promotional material (websites included). Responsible for brand design and corporative identity development.

Oct, 2003 - Oct, 2015

•

12 years

Education

Universidade Anhembi Morumbi

1999 - 2002

•

3 years

Digital Design

Flag of

Brazil

1999 - 2002

•

3 years

Freelancer logo US (International) / English
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