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You tell me your business' 'challenge' - I solve it. And if I can't - I bring in the people to help. I consult to and advise founding teams of startups and more mature businesses, providing business plans, commercial models, and marketing, organizational, and product launch/go-to-market advisory. My client experience and expertise include a wide spectrum of industries ranging from loyalty/rewards, tech, CPG, luxury services, real estate, and more.
HotSauce is a next-gen, rewards-based local search tool in a $100B+ addressable market. • Built, lead, and mentor an incredible global team of 18 with 100% team retention over 18 months on a limited budget. • Developed core business model, created a product roadmap, and manage successful iterative product development with ongoing customer research feedback loops. • HotSauce innovations led to IP development including several patents/trademarks.
A5 Realty is a high-growth Detroit-based real estate fund focused on both residential and commercial. • Reached 260% ROI over four years.
Senior DirectorMar 2013 - Sep 2016 (3 years)
Aimia is the global leader in loyalty/rewards program management. • Led US business development for all industries and built out commercial strategy across travel, gas, grocery, telco, retail, and financial services • Signed five core partners as the foundation of a next-gen loyalty coalition program in the U.S. - a $2B+ business • Steered product and marketing strategy with emphasis on the Millennial market
Senior ManagerMay 2009 - Mar 2013 (3 years)
• Led a ten-member matrix team responsible for all large-scale travel benefit partnerships for Centurion and Platinum cards for Consumer, OPEN (Small Business), Corporate, and Membership Rewards. • Led strategy and redevelopment of several programs with a projected cost reduction of $2mm+ while improving customer value. • Managed multi-million dollar COGS Premium budget. • Launched seamless partner auto-enroll processes for multiple core benefits to enhance customer experience.
Senior AssoicateApr 2006 - May 2009 (3 years)
Novantas is a boutique strategy consultancy specialized in payments, financial services, and loyalty. • Top 3 Payments Firm - Developed strategy for the firm's consulting arm. • Leading Marketing Services Firm- Re-engineered sales process and created profitability tool to effectively manage sales opportunities and eliminate inefficiencies. Reached annual sales goal of $15mm in database sales.
MBA2008 - 2010 (2 years)
BA - Economics, Spanish, French2001 - 2005 (4 years)
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