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@baylytr21
Flag of United States Santa Clara, United States
Member since March 23, 2019
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baylytr21

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Let me help you grow your business. I'm an expert in business management, strategy, marketing, and sales. In my 21-year career, I've delivered millions of collars in bottom-line impact. Innovation is a hallmark of my work, no matter the discipline. I spent 10 years at GE in senior marketing and strategy roles. One of my landmark achievements was building a multi-billion healthcare platform. Prior to GE, I headed marketing for part of Ernst & Young and worked as a strategy consultant at PwC. In addition to my roles at corporate giants, I've led 3 startups in developing and launching technology platforms in the eCommerce, enterprise software and advanced analytics/AI industries. Prior consulting and training engagements include British Petroleum, Cisco, United Technologies, The Home Depot, Wells Fargo, Universal Studios and an octad of entrepreneurial/start-up companies.
$450 USD/hr
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Portfolio

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Experience

CEO

Sep 2018

Co-founded technology-driven company that solves Amazon and eBay problems for consumer brands.

CEO

Aug 2015 - Aug 2018 (3 years)

Led privately-funded, predictive analytics technology and services startup

CMO and other senior marketing roles

Jul 2015 - Jul 2015 (1 month)

Initiated brand projects to enhance enterprise value of GE and realize incremental growth. Led marketing team supporting $250MM technology and trademark royalty business. Selected to lead all aspects of building "healthymagination", a $6 billion innovation platform. Partnered with business leaders to implement strategic pricing and new product innovation globally. Grew sales across 4 GE businesses via market research, lead generation, loyalty programs, and sales optimization

Consultant

May 2004 - Aug 2004 (3 months)

Strategy consultant for telecommunications, energy utilities and software companies.

Director Marketing Communications

Feb 2000 - Jul 2003 (3 years)

Headed sales support, events, advertising and public relations in the northwestern U.S.

VP Sales & Marketing

Aug 1999 - Feb 2000 (6 months)

Established brand and helped achieve profitability within 5 months for software training and development start-up

Area Sales Representative

Sep 1998 - Jul 1999 (10 months)

Drove sales in Los Angeles, Las Vegas and Salt Lake City for start-up regional airline

Education

MBA

2003 - 2005 (2 years)

Bachelor of Science

1993 - 1998 (5 years)

Qualifications

Lean Six Sigma Black Belt (2007)

General Electric

Certified expert in measuring, analyzing and improving, critical process that improve customer experience and operational effectiveness.

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