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Co-founded technology-driven company that solves Amazon and eBay problems for consumer brands.
CEOAug 2015 - Aug 2018 (3 years)
Led privately-funded, predictive analytics technology and services startup
CMO and other senior marketing rolesJul 2015 - Jul 2015 (1 month)
Initiated brand projects to enhance enterprise value of GE and realize incremental growth. Led marketing team supporting $250MM technology and trademark royalty business. Selected to lead all aspects of building "healthymagination", a $6 billion innovation platform. Partnered with business leaders to implement strategic pricing and new product innovation globally. Grew sales across 4 GE businesses via market research, lead generation, loyalty programs, and sales optimization
ConsultantMay 2004 - Aug 2004 (3 months)
Strategy consultant for telecommunications, energy utilities and software companies.
Director Marketing CommunicationsFeb 2000 - Jul 2003 (3 years)
Headed sales support, events, advertising and public relations in the northwestern U.S.
VP Sales & MarketingAug 1999 - Feb 2000 (6 months)
Established brand and helped achieve profitability within 5 months for software training and development start-up
Area Sales RepresentativeSep 1998 - Jul 1999 (10 months)
Drove sales in Los Angeles, Las Vegas and Salt Lake City for start-up regional airline
MBA2003 - 2005 (2 years)
Bachelor of Science1993 - 1998 (5 years)
Lean Six Sigma Black Belt (2007)General Electric
Certified expert in measuring, analyzing and improving, critical process that improve customer experience and operational effectiveness.